As we go into a new year, we’ll see some new content and new strategies pop up in regards to marketing trends. Learn what to expect here.
Marketing is a mile a minute industry that never sleeps, all crammed into a forty-hour working week.
Impossible, you say? Well, not if you know the current trends and have your eye on the next batch that is coming up. You always need to be on your game, but that’s the thrill of marketing.
Being able to adapt to change and pick up on new trends is a key skill you will need to master. To help you out, let’s take a look at some of the key digital marketing trends you should prepare for in 2019.
- The Rise in AI
AI is not just about robotics and phone apps. AI is a powerful marketing tool that can be put to good use in your business. AI is a digital marketing knock out punch. Set it up to scour for patterns and information that could promote new leads, offer insight into customer wants and needs and generally streamline the marketing role to help your team drive efficiency and increase conversion rates.
Chatbots are not new, but they are going to surge in 2019. Having an automated chatbot on your site is one of the trends to watch.They can help guide potential customers to the exact place they need to be, answering questions and helping with that final push to go from prospect to customer.
- Local Influencers
Influencers are all over the news right now. The power of social media is not lost on anybody. Put this to use.
Check out podcasts and YouTube channels of local influencers. Reach out to them and talk about shout-outs or even sponsorships. This is an old-school tactic employed with a modern twist.
- Video and Live Streaming
People don’t want phone calls, and they don’t want a PDF or lengthy product emails. They want to see and know you, the real you. By creating video content, or even going to the next step and producing live content, you are interacting with your marketplace in the most engaging way possible.Do anything from Q&A sessions, product demonstrations, or even a general talk about your company, plans, and vision for the next quarter. It’s all about engagement and showing people that you care and they are not just another set of dollar signs.
Take Marketing Trends but Make Them Your Own for True Success
The important thing to remember about marketing trends is that they are a guideline that is showing you what is currently working. To get the most out of them you need to make sure you apply your own style to your execution.
Think about your brand and your company, and tailor your marketing efforts to suit you, just using the current trends as the base point.
The trends in digital marketing move fast, and it can be harder for smaller companies to keep up with them all. But we are here to help.
If you need any assistance with anything digital then get in touch. We can schedule a strategy session with you and put your business on the path to growth and success.