As the old saying goes, content is king. While that’s still true, in 2020, video is queen.
After all, 72% of customers say they’d prefer to learn about a product or service via video compared to other methods.
If you’re not actively incorporating video into your digital marketing strategy, you’re missing out connecting with a significant portion of your target audience.
So, what are some of the main benefits of video marketing? You’ve come to the right place. Keep reading to learn why video marketing is key to your success.
1. Video Helps Improve SEO
Search engine optimisation (SEO) is a behind-the-scenes method of making sure your content can be found online. While Google is the biggest overall search engine in the world, YouTube is the second largest.
So, when you start incorporating video marketing into your digital strategy, Google and YouTube will notice.
For instance, let’s say you’re a roofing company and you create a video about signs that a roof needs to be replaced. Eventually, if someone does an online search for the phrase “when does my roof need to be replaced?” your video could show up in their results.
Though they might’ve never heard of your company before, watching your video could lead them to visit your website and then hire you for the job.
2. Video Builds Credibility
The internet is constantly changing, and that means that marketing strategies must also evolve to keep up. If you’re not using video in marketing, it could lead to potential customers questioning if you’re behind the times.
Incorporating videos into your marketing strategy shows that you’re a forward-thinking company that knows when to change tactics.
3. Video Encourages Social Sharing
What do you do when you see a funny or thought-provoking video? You probably want to share it with your friends and family, right?
After all, a quick scroll on Facebook will show you a feed full of videos being shared across the network. The simple fact is that people love to share videos on social media.
When you post high-quality videos about your product or services, people will be more likely to share them compared to a blog post or a simple product page.
4. Video Catches the Eye
Think about your own scrolling habits for a bit. At the end of a long day, if you’re scrolling through Twitter, are you more likely to stop to read a post or watch a video?
While text posts are still effective, video is absolutely more eye-catching. And, if you include captions on your videos, you’ll capture even more views by appealing to those who can’t listen with the audio playing.
5. Video Can Get You More Leads
It’s simple; at the end of the day you want more sales and that means you need to get more leads.
Video can help. In fact, it’s reported that video marketing can lead to 66% more qualified leads every single year. If that’s not a case for the importance of video marketing, what is?
Experience the Benefits of Video Marketing For Yourself
Now that you have a better understanding of the main benefits of video marketing, what are you waiting for?
Kick your marketing plans into high gear by reviewing our comprehensive marketing checklist to help you reach your goals.
Need some help incorporating video into your next social media campaign? Give us a ring!