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Are you finding it hard to keep up with the latest digital marketing trends?
You’re not alone. Digital marketing is always progressing as our access to data, the AI we use, and our ability to reach new customers improve. 2021 is an exciting time to run a business, but it’s also difficult to understand the ever-changing world of digital marketing.
In this post, we will help you out by telling you the 5 digital marketing trends that you don’t want to miss in 2021. Keeping your ear to the ground is crucial for getting ahead of your competitors, so read on and improve your business today.
1. Video & Social Media
Social media remains the most important digital marketing outlet in 2021 and beyond. It’s a (potentially) free and easy way to get in touch with the largest number of people, but you have to know how to use it to your advantage.
One of the growing trends with social media marketing is the importance of video. Specifically, repurposing your marketing videos from other outlets and optimizing them for your socials. It’s easier than ever to create high-quality, effective marketing videos on a budget.
If you’re on a low budget, live videos are another important trend. Going live on your social media channels gives your followers unprecedented access to your company, which builds your brand and customer loyalty.
2. Customer Experience Above All
When building any kind of marketing plan for your company in 2021, the most important thing will be the user experience (UX). What does your app or website do for the customer? Did you know that Google search now accounts for “UX signals” when it formulates rankings now?
People expect things to be fast and easy to use these days. If you can’t make that happen, you’re going to lose a lot of customers and begin to fall in the SERP or Google rankings.
3. The importance of Google Rankings
Business owners need to understand the importance of high organic Google and Local Google rankings in search and map results. People want to buy local, so it’s the first step to more conversions, sales and leads. When users are spending big money on a product, do they trust social media ads? (anyone can boost a Facebook ad) Potential customers research products and brands on Google; it’s more secure, sites are safe and verified, and you can’t just pay for ads to show at the top of Google organic results. Google has a stringent set of rules to rank higher than your competition, and you really should have an expert on your side when it comes to Google rankings for your website.
However, Social Media influences consumer buying decisions, so it’s important to post, retarget and work on business reviews and recommendations as these influence buying decisions. You should be posting new fresh content weekly to Facebook, Instagram, Linkedin, Pinterest, Google My Business and more.
Short answer – get your site ranking on the first page of Google for your focus keywords and also set up a Google Business page and push content, reviews, videos to it ongoing.
4. High-Quality Content
Content is still a significant digital marketing trend, but you can’t just pump it out and expect the results to pour in. The content you create has to be of the highest quality and induce lots of engagement from your viewers/readers/etc.
Google prioritizes the E-A-T method when it comes to content: Expertise, Authoritativeness, Trustworthiness. If you’ve got a company blog, don’t just write about whatever might get you clicks; write about what you know and can give valuable information on. This will keep people coming back again and again.
5. Voice Search
Voice search has been on digital marketing experts’ radar for a few years now. It’s been steadily growing in importance, but we’re now getting to the point where more people are performing searches by talking to their mobile devices.
The big change here is that long-tail keywords are much more important than they used to be. When people search in this way, they’re using full sentences instead of truncated terms that are easier to type. Incorporating these keywords in your blog posts and meta tags means that you’ll be taking greater advantage of voice search.
One great way to rank higher in voice search is to set up a quality FAQ’s page. They are generally more conversational and focus on long-tail keywords with questions, ie. “Google whats the best seafood restaurant on the Central Coast of NSW”. If you have a restaurant in that target location, you should consider on your FAQ page to include seafood as well as in the about us page, home page and menu page of the website.
Staying On Top of Digital Marketing Trends
These are just a few of the most important digital marketing trends in 2021, but you can bet that there’ll be more and more going into next year. It can be not easy to stay on top of digital marketing, which is why it’s so helpful to have a digital marketing service on your side.
At RCS digital, we can help you with everything from web design and SEO to social media management and graphic design. We understand how hard it is to run a business, let alone advertise it. Let us help you with the marketing so you can focus on running your business the best way possible.