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Facebook marketing strategy

5 Steps to a Winning Facebook Marketing Strategy

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Did you know that Facebook is home to almost three billion users worldwide? So, if your business isn’t on Facebook, then you’re missing out on new leads and increased sales.

Don’t worry if you don’t know how to connect and engage with your audience on social media, we’ve got you covered. So, keep reading to learn the five steps you need to create a winning Facebook marketing strategy.


1. Know Where You Want to Go

The first step of your Facebook marketing strategy must be to establish your end goals. Otherwise, you run the risk of creating content that doesn’t lead your audience to their ideal destination. And you’ll find yourself with hundreds of likes and zero sales.

And unless you’re an influencer, you don’t get paid for the number of hearts your recent post received. So, you need to know what your goals are so you can create the best content that attracts your future prospects. Set specific and tangible goals that you can track so you know if you’re on target or not.

Your goals can be to increase website traffic, or improve lead generation, or improve brand awareness. Whatever your goals are, establish them now, and the next steps will naturally lead to accomplishing them.


2. Know Your Audience

Before you start creating content and running ads you need to know who you’re targeting when you’re marketing on Facebook. And that’s what our next tip is about. Who is your ideal audience?

Who do you want to work with? You can start to answer this question by looking at your current customer list. Who comes back to buy your product or service again and again?

Your current and previous customer list can be a great place to start as you map out your ideal audience profile. Now you’re ready to start to reach that target audience.


3. Target and Retarget

As you’re creating your strategy for advertising on Facebook you need to understand how to target your ideal audience. That’s why the previous step is so crucial to a successful Facebook marketing campaign. If you didn’t take the time to establish your target audience it will make this and the next step much more difficult.

Like it or not, Facebook knows everything about their users. And you can target your ideal audience with pinpoint accuracy as you create content on this platform. And not only can you target your ideal audience but you can also retarget previous visitors to your website with retargeting ads.

So, if you’re ready to take your Facebook marketing strategy to the next level be sure to work with an expert who can create content that will reach your ideal audience every day.


4. Create Content

Whether you’re paying for ads or strictly organic you need to know everything there is know about your audience. Too many people jump straight to this step and start creating content right away.

However, when you do this you run the risk of attracting the wrong audience. And even if you do happen to attract your ideal customer, you aren’t leading them towards your end goal. This is why the previous steps are so crucial to complete before you even start creating a single image.


5. Test and Track

Once you’ve created the content, you don’t want to post and run. You need to track how your content and Facebook advertising campaigns are doing. Are they attracting the right people?

If not, then you know you missed the mark on your ideal audience. Are you reaching your goals each month? If not, then perhaps your content is off the mark.

You need to take the time to analyze each piece of the puzzle so you know where you need to improve and optimize. And, as you test and track your results you’ll see continued improvement. And your Facebook marketing strategy will continue to drive new business every day.


Follow These Steps to a Fantastic Facebook Marketing Strategy

Now you should have several Facebook marketing ideas to get started on your social media platforms. However, if you still need help putting together the finishing pieces of the puzzle, then you should work with an expert.

When you work with an expert you will nail your Facebook marketing strategy. And you can’t afford to miss out on this amazing opportunity to reach your audience online. So if you’re ready to talk about how you can take your social media marketing to the next level without spending all your time online, then reach out to us today.