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With digital marketing almost phasing out traditional forms of marketing, businesses with solid digital marketing strategies almost always have the upper hand. That’s why more than half of all small businesses, (58%) use digital marketing to attract potential customers. Some of these digital marketing techniques include social media, email marketing, and SEO.
A robust SEO marketing strategy is key to improving your website’s visibility and ranking in search engine results pages (SERPs). However, creating one is easier said than done, especially for businesses that are clueless about running websites. If you’re having trouble crafting a proper SEO marketing strategy, we’re here to help.
In today’s post, we’ll be showing you how to create a working SEO strategy to attract more visitors to your website.
What Is an SEO Strategy?
An SEO strategy is a plan of action that businesses take to improve their website’s visibility and ranking in SERPs. This can be done by optimising the website’s content, structure, and on-page elements like titles, metatags, and anchor text.
SEO marketing strategies can also involve building backlinks from other websites to yours. You can also increase social media engagement to build your website’s authority. A working SEO strategy improves your site’s rank in the SERPs, making it more visible to web users.
Steps to Creating a Successful SEO Marketing Strategy
Creating a working SEO strategy is difficult, but not impossible. Here are a few steps to do just that.
1. Analyse Your Current SEO Strategy
Analysing your current SEO strategy will help you understand what’s working and what needs improvement. You can use tools like Google Analytics and Search Console to track your website’s progress.
Doing so also allows you to see which keywords are driving traffic to your site. You can also find out which of your pages are being visited the most. This will give you an idea of what content is resonating with your audience and what needs to be changed.
A few things to focus on include:
- Keyword rankings
- Organic visibility
- Web traffic patterns
After analysing your current SEO strategy, you should have a good understanding of what’s working and what needs to be improved.
2. Check the Competition
Checking the competition is important to see where you stand in relation to other businesses in your industry. This will give you an idea of what keywords they’re targeting and how well their SEO strategy is working.
Tools like Google AdWords Keyword Planner, Search Console, and Moz’s Keyword Explorer can help you find relevant keywords for your business. Once you have a list of keywords, compile a list of your competitors. Use Google to see where your competitors are ranking for those keywords.
If they’re ahead of you, then you’ll need to work on your SEO strategy to catch up.
You can also use competitor analysis tools like BuzzSumo and SEMRush to spy on your competitors and see what they’re doing to improve their SEO. By checking the competition, you can get an idea of what keywords to target and how you can improve your current SEO strategy.
3. Set Your SEO Goals
Setting goals for your SEO strategy gives it a sense of direction. Without goals, your SEO strategy will be all over the place and won’t be as effective.
Some SEO goals you could consider include:
- Improving your website’s visibility in SERPs
- Ranking for certain keywords
- Generating more web traffic from organic search
- Increasing conversion rates
Achieving these goals will do wonders for your SEO. All that’s left now is to create the actual strategy, starting with the KPIs.
4. Identify Your SEO KPIs
SEO key performance indicators, or KPIs, are metrics that you’ll track to gauge the success of your SEO and digital marketing strategy. Paying attention to them helps you estimate the efficiency of your SEO strategy. Some common SEO KPIs include:
- Organic traffic
- Keyword rankings
- Backlink profile
- Domain authority
- Bounce rate
These are a few KPIs you can consider for your SEO strategy. Just remember to choose KPIs that align with your SEO goals. That way, you can tell how close to or far away you are from your goals.
5. Pick Your Primary Keywords
Primary keywords are the words or phrases that web users will use to search for your business. As such, picking the right keywords is essential for any successful SEO strategy.
Proper keywords are those that your target audience would likely use when searching for your product or service. This begs the question, how do you pick the right keywords?
As mentioned earlier, there are tools that can help you find the right keywords for your specific niche. Use these tools to generate a list of potential keywords. You can also use competitor analysis tools to do the same.
After you have your list, it’s time to do some research. Check out how difficult it would be to rank for each keyword using Google’s Keyword Planner tool. Remember, the higher the competition, the harder it’ll be to rank.
6. Make a List of Topics to Write About
Create a list of topics related to your primary keywords. These topics should resonate with your target audience and pique their interest. With a few topics on hand, it’s time to start writing.
7. Create Pages for Each Topic and Write SEO-Friendly Content
Creating pages for each topic is essential if you want your website to rank higher in SERPs. Optimise each page for your target keywords and write SEO-friendly content that’s both informative and engaging.
8. Create a Link-Building Plan
Link building is the process of getting other websites to link back to your website. This helps improve your website’s SEO as it signals to Google that your website is authoritative and trustworthy.
There are many ways to build links. Some methods include guest posting, broken link building, and creating infographics. Regardless of your link-building method, make sure you only get high-quality links from reputable websites.
Creating a Solid SEO Strategy Simplified
Building a successful SEO strategy should be a cakewalk with the information above. Using SEO as a marketing strategy is one of the best ways to increase brand awareness and attract more visitors/customers. Remember to use proper keywords and reputable backlinks to boost your SEO.
Of course, you can always get professional help for the best results. Contact us today and we’ll help you craft an SEO marketing strategy that converts.