Always be testing different things on the website

Here are three simple yet effective ways for businesses to drive traffic to their website.

To kickstart your marketing strategy, firstly, it’s recommended to consider running Facebook brand awareness ads. By doing this efficiently, expand your reach and tap an approach that sets the stage for future success and allows you to connect with potential customers on a broader scale.

Secondly, focus on using localised SEO strategies to improve your rankings on Google Maps and Local Search, ensuring that your business is easily discoverable by local customers. In addition, could you encourage customers to leave reviews, further enhancing your credibility and the website’s ability to convert visitors into customers?

Lastly, build a database of interested customers whom you can engage with through newsletters using a compelling lead magnet. If budget permits, consider running Google ads for remarketing purposes to target potential customers who are still in the browsing phase. Building a solid online presence takes time and effort, so be patient and consistent in your marketing efforts.