KNOWLEDGE

6-reasons-to-keep-your-website-security-up-to-date
Posted on: 27-04-2021
Website Security
6 Reasons You Need to Keep Your Website Security Up-to-Date Even a small lapse in software updates can cause major issues when it comes to website security. Here’s what you risk if you don’t keep your site current. 51% of organizations experienced a ransomware attack that led to a partial disruption of business, a 2020 State of Email Security report said. Not only that, but these attacks hit the US and UK the worst. If you were thinking the online world is safer and turning your consciousness into AI is the best option out there, think again. Either way, if you have a business you must have a website (we certainly hope so), and thus, website security should become a top priority for you. Read on to see 6 reasons why is website security so important. 1. Google Can Blacklist You if Your Website Security Isn’t Great You might be iffy about Google – most people are. But if you want to remain in Google’s good books and remember that 90% or more of your organic traffic comes from search engines, then website security has to be […]
why-you-need-fast-cloud-based-hosting
Posted on: 08-04-2021
cloud based hosting
Why You Need Fast Cloud Based Website Hosting Are you still using an in-house server to host your website? With all the benefits of fast cloud based hosting, it’s probably time to make the switch. We’ve put together a full guide below to the benefits of using the cloud so you can review the advantages before you make your decision. From customizable storage sizing to faster speeds, you’ll increase your business capabilities with cloud based hosting.
ways-to-increase-instagram-followers-in-2021
Posted on: 04-02-2021
Increase Instagram Followers
9 Easy Ways to Increase Instagram Followers in 2021 You’ve created a brand and you’re ready to make a splash on Instagram. If you’re new to the platform, building a presence from scratch can feel daunting. What types of posts will perform well? How can you reach the right audience and gain new followers? Luckily, there are many simple ways to boost your engagement and leverage your brand online. In this article, we’ll discuss nine tricks you can use to increase Instagram followers in 2021.
benefits-of-marketing-for-your-tradie-business
Posted on: 04-02-2021
Tradie
5 Benefits of Online Marketing for Your Tradie Business Every tradie business needs to start with a basic business plan. This means that if you are a plumber, construction, or some other trade, you need a business plan that is going to guide you. A business plan can help you figure the financials and especially the marketing side of your business. The marketing side is especially important because there are so many ways to promote your business online. You can use social media to email marketing to connect and communicate with your target market. If you’re hesitant about the benefits of online marketing for your tradie business, here are 5 benefits to consider that prove how valuable online marketing is for your business.   1. Connect With Your Target Market One of the best benefits of having a website, social media presence, email marketing, or some other digital marketing presence is that you are connecting with your target market. You are connecting with them on social media and attracting them to your website. This helps you forge a relationship with your target market and build […]
touchpoints
Posted on: 15-01-2021
Customer Touchpoints Examples
All About Touchpoints – 44 Touchpoint Examples For Your Business What is a touchpoint and why are they so important? A touchpoint is anyway a potential customer can interact with your business. This could be through word-of-mouth, social media, a website, a flyer etc. The list goes on, and at every step, you need your business well branded with quality graphics, quality content and language that your audience will resonate with. You need to be an authority in your industry. Google will rank you better, and sales will start to really roll in.A list of over 40 possible touchpoints you can use in your business is available below. Many retail companies, however, follow a different set of rules. They use the theory of scarcity marketing. This is what drives desire, brand power – and with it the entire luxury proposition outside the band of rationality. Platforms such as eBay and Amazon have been popular because people think they are going to miss out so will act fast. Scarcity is also paramount for luxury brands because, at the root of the very notion of luxury, supply […]
successful-google-adwords-campaign-features
Posted on: 07-01-2021
AdWords Campaign
Successful Google Adwords Campaign: The Must-Have Features   Google AdWords is a terrifying platform. Misuse it, and you’d be better off throwing money in the bin and yelling “work, Google, work!” Of course, you don’t want that. You want your ads served to qualified leads that convert, that drive revenue to your business. A winning AdWords campaign requires planning, and in this article, we’ll show you the necessary features of a successful campaign. Know Your Targets and Goals This might seem like Marketing 101, but a great Google AdWords campaign demands knowing your targets and your goals. Who is your audience, and what do you want them to do? Building a target audience starts with a customer profile. You need to know their likes and dislikes, what they are searching for, and how they need help. This will help you build a strong pool of keywords related to your business. Think “user intent.” What does your ideal customer look like and look for when soliciting your business? Whilst developing a keyword pool, pick from the full spectrum—broad to focused. Get exact matches, phrase matches, and broad matches […]