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Welcome to RCS Digital blog!

Our regularly updated blog talks about the latest trends and updates in Digital Marketing – mainly on topics like Web Development, Google Rankings (SEO), Social Media Tips & Tricks, Branding, Graphics and more. Follow on Social Media and stay up to date in your business.

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Digital Marketing Media

5 Digital Marketing Trends You Need to Know For 2021

5 Digital Marketing Trends You Need to Know For 2021 Are you finding it hard to keep up with the latest digital marketing trends? You’re not alone. Digital marketing is always progressing as our access to data, the AI we use, and our ability to reach new customers improve. 2021 is an exciting time to run a business, but it’s also difficult to understand the ever-changing world of digital marketing. In this post, we will help you out by telling you the 5 digital marketing trends that you don’t want to miss in 2021. Keeping your ear to the ground is crucial for getting ahead of your competitors, so read on and improve your business today.

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SEO OR ADWORDS FIRST?

SEO OR ADWORDS FIRST? Boost The Efficacy Of Your Adwords Campaigns By First Investing In A Reputable And Strategic SEO Campaign. You find yourself between a rock and a hard place. You have a limited budget allocated for digital marketing and you want to better advertise your business online in 2018. Your dilemma – should you focus on SEO or Adwords first? It is our SEO experts opinion that your business website should be first optimised for SEO – keywords, speed and coding – before implementing an Adwords campaign. Yes, clicks do matter, but equally as important is what happens once your visitor lands on your website. In essence, it’s a balancing act that will keep you on track with your online marketing goals to increase sales and grow your business. Adwords have earned a high reputation for achieving click-worthy results quickly but in competitive markets and without a quality website design coupled to On-Page SEO and landing pages that are mobile-friendly, the cost of any Adwords campaign will prove to be much more expensive and your ads will convert to sales far less frequently.

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Terms of use

Tips For Website Terms Of Use

Tips For Website Terms Of Use When you publish a website it is important to ensure you provide visitors to your site with “terms of use”. Even if all you are doing is providing them with information, the terms will set out how they can and cannot use the content. They will cover the ownership of your intellectual property; your trademarks, copyright in your material etc, and will limit your liability if something goes wrong.

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WooCommerce

Why Should I Choose WooCommerce For My Shopping Cart?

Why Should I Choose WooCommerce For My Shopping Cart? WooCommerce provides a very simple, easy and effective e-commerce platform which creates shopping cart integration with a WordPress website. It powers 37% of all shopping stores. Scalable: WooCommerce will grow with you from selling one product to thousands. Unlike other cloud shopping cart solutions, you will have full access to the source code of your website. You are not limited to what can be coded on your site if you need additional functionality as your business grows. You can also move your site to another hosting platform if you wish in the future and take all your data with you easily. You might not realise it yet but this is a huge factor in why choosing WordPress and WooCommerce is a smart move.

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Website as a selling tool

Website As A Selling Tool

Using Your Website As A Selling Tool Make your website an effective salesperson An effective website can make it so much easier to gain new customers and generate quality leads. Remember your website is not just a marketing tool it can also be a business tool to sell your products 24/7 or automate administrative work.

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Multi-Store Websites

Manage Your Products Across Multi-Store Websites

Manage Your Products Across Multi-Store Websites Now there’s a time-saving idea. Managing all your products from one central location. How do we do it? Integration of WordPress and other software is a great time-saving idea but we also take this a step further. So many businesses are managing thousands of products across multiple website stores and wasting so much time logging into each one individually to make basic updates or assigning products. If this sounds like your business talk to us today about the options available to you. By working on one dedicated server we can integrate all your products, accounting software and CRM from one location and one login.

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Xero Solution for WooCommerce

Integrated Xero Solution For WooCommerce

Integrated Xero Solution For WooCommerce WordPress is so much more than just a powerful website content management system or CMS. WordPress can also integrate with your CRM and Accounting software like Xero. Integration with Xero means any orders taken on your WooCommerce shopping cart will sync with Xero saving admin time for your office staff. WooCommerce is a favoured online store solution for WordPress and with good reason. It’s easy to learn and update your own products and very simply integrates with popular software like Paypal and Mailchimp. In fact, hundreds of integration plugins are available for WooCommerce.

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Online Assets

What Assets Do You Really Own Online?

Online Assets – What Do You Really Own? Besides your website content and email database, all your other online assets can be changed at any moment Google can and does change its algorithm often. Facebook changed the way it provided an ad-free social platform overnight. They almost stopped showing business pages and brought in a paid advertising model. Yes, the advertising platforms work very well but here is my point.

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Website Upgrade

7 Tips for Website Upgrades

7 Tips for Website Upgrades If your website is in need of an upgrade, basically there are several mistakes that you could potentially make. So, I have compiled some website upgrade tips to help you with ensuring that you don’t make any of those mistakes and that your website gets off on the right foot. Needless to say, your goal is probably surpassing your competition, outranking them in the search engines, building an exceptional website, or all of the above. That’s why you need to take these tips under consideration. If you were to go to an agency for this purpose, they would probably only be focusing on their specialised area of expertise, whether it’s SEO, graphics or whatever, but you need every area of your website to work properly. We will go into this further in three major areas, which are the CMS or system that you are using, your website design, and its content. Following that, we will then provide a few marketing tips that work well in unison with all of these areas.

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Keyword Research

Keyword Research And Gaining A Sale Or Lead From Your Website

Keyword Research And Gaining A Sale Or Lead From Your Website Some golden rules of building a website are keyword research, competitor analysis and constantly optimising for better conversion rates. Conversion optimisation looks at the customer’s benefit and offers related headlines, action buttons, images, site speed and lots more. A set and forget approach is very unlikely to work if you want to improve your organic search results. Keywords are also still important on your website to rank naturally, however, advertising agencies use lots of different techniques now to get more visitors to your website such as social media and pay per click.  

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Quick Tips For Your Local SEO And Brand Awareness

Local seo or local search engine optimisation is one way of reaching out to your local customers, especially if you are targeting a specific geographical location. Your local search engine optimisation strategy can either make or break your local business. Every business needs a Google Business account and verified address. Facebook also has a great method of boosting your business locally by putting your ads in front of the perfect customer interests at very reasonable rates. These Facebook Ads can also include boosting events, gaining more local followers along with brand awareness. Facebook has lots of great advertising tricks that are worth learning about. Here are some quick tips to get you started with local SEO:

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Website Writing Service For SEO

Got something to express? Let us bring your imagination to life with our website writing service. Website writing is a task made easy with expert writers. It covers social media content, web content, blogs, technical writing, creative writing, copywriting, e-book writing and story writing. Writing for a website does not only entail writing or knowing the art of decorating words through the use of complicated language. It simply suggests the idea of conveying an idea to one or more persons. While doing so, it is necessary that language being used is simplified and conveyed clearly so a website visitor clearly understands what you provide as a product or service.

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Why do I need a website?

Why do I need a Website?

Why Do I Need A Website? “The Internet is one of the first places a person will go to get information about a product or service before they buy” In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a business in their area that provided the product or service they were in need of. They normally supplied a name and phone number, address and maybe a graphic with a list of services and/or products. With the Internet today, that same customer can go to a search engine such as Google, Facebook or a directory site and be presented with a list of businesses that fit their needs, with links to their web pages, apps or social media pages. Those pages are loaded with information such as product information, location map, a phone number or even a shopping cart which allows the customer to order products and services online, all without ever having to leave the house or office. Perhaps you have a “service” oriented business such as

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Joomla vs WordPress

Joomla vs WordPress

Joomla vs WordPress Are you using Joomla and looking to switch to WordPress or vice versa? To be honest, both of these website systems are awesome, they aren’t perfect as both have there ups and downs but on a whole, they do a great job of managing your website’s content.  If you are updating your own site then you will probably find it easier to navigate your way around WordPress, with pages and posts it pretty simple to work out once you have made a few posts or edits. The WordPress media system for adding images is definitely a benefit, it’s easy to simply upload images and add them to your page. The downside is you can’t assign images to folders to make managing files easier later on without a plugin. With plugins to enhance the system images can be reduced to speed up the site.  Joomla is not as easy in the image department, we install JCE editor to give more options for loading up images and adding them to pages, however, Joomla offers a folder system so you can assign files and images

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