Besides your website content and email database everything else can change overnight.
Google can and does change its algorithm often. Facebook changed the way it provided an ad free social platform overnight. They almost stopped showing business pages and brought in a paid advertising model. Yes the advertising platforms works very well but here is my point.
If your website is in need of an upgrade, basically there are several mistakes that you could potentially make. So, I have compiled some website upgrade tips to help you with ensuring that you don’t make any of those mistakes and that your website gets off on the right foot.
Needless to say, your goal is probably surpassing your competition, outranking them in the search engines, building an exceptional website, or all of the above. That’s why you need to take these tips under consideration. If you were to go to an agency for this purpose, they would probably only be focusing on their specialised area of expertise, whether it’s SEO, graphics or whatever, but you need every area of your website to work properly. We will go into this further in three major areas, which are the CMS or system that you are using, your website design, and its content. Following that, we will then provide a few marketing tips that work well in unison with all of these areas.
Some golden rules of building a website are keyword research, competitor analysis and constant optimising for better conversion rates. Conversion optimisation looks at the customer’s benefit and offers related headlines, action buttons, images, site speed and lots more. A set and forget approach is very unlikely to work if you want to improve your organic search results. Keywords are also still important on your website to rank naturally, however, advertising agencies use lots of different techniques now to get more visitors to your website such as social media and pay per click.
Local seo or local search engine optimisation is one way of reaching out to your local customers, especially if you are targeting a specific geographical location. Your local search engine optimisation strategy can either make or break your local business. Every business needs a Google Business account and verified address. Facebook also has a great method of boosting your business locally by putting your ads in front of the perfect customer interests at very reasonable rates. These Facebook Ads can also include boosting events, gaining more local followers along with brand awareness. Facebook has lots of great advertising tricks that are worth learning about.
Here are some quick tips to get you started with local SEO:
Website writing is a task made easy with expert writers. It covers social media content, web content, blogs, technical writing, creative writing, copywriting, e-book writing and story writing. Writing for a website does not only entail writing or knowing the art of decorating words through the use of complicated language. It simply suggests the idea of conveying an idea to one or more persons. While doing so, it is necessary that language being used is simplified and conveyed clearly so a website visitor clearly understands what you provide as a product or service.
“The Internet is one of the first places a person will go to get information about a product or service before they buy”
In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a business in their area that provided the product or service they were in need of. They normally supplied a name and phone number, address and maybe a graphic with a list of services and/or products.
With the Internet today, that same customer can go to a search engine such as Google, Facebook or a directory site and be presented with a list of businesses that fit their needs, with links to their web pages, apps or social media pages. Those pages are loaded with information such as product information, location map, a phone number or even a shopping cart which allows the customer to order products and services online, all without ever having to leave the house or office.
Perhaps you have a “service” oriented business such as a restaurant, catering business or function facility that’s already doing well and you’re wondering why you should burden yourself with the added expense of a website. Simply put, not having a website is like the old way of not having a listing in your local Yellow Pages. Even if your best business comes from word-of-mouth, your potential customers will want to check you out. A well-designed, professional website can give you added visibility and credibility. Additionally, the cost of maintaining a website is probably the most cost-effective advertising you’ll ever do.
An essential tool for gaining local business results in the search engines for local SEO is to get your customers to review your services. Google Business pages provide a free way for users to review your business. They connect with other directories around the internet and show on your business listings which are great for local results. Facebook, Yelp and other websites offer to review.
Write quality articles for your potential customers
Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever.
In order to create a loyal following, there are some basic principles you need to consider. From first impressions to life-long membership, put yourself in the shoes of your customers and make their experience a valuable one.
Are you using Joomla and looking to switch to WordPress or vice versa?
To be honest both of these website systems are awesome, they aren’t perfect as both have there ups and downs but on a whole they do a great job of managing your website’s content. If you are updating your own site then you will probably find it easier to navigate your way around WordPress, with pages and posts it pretty simple to work out once you have made a few posts or edits. The wordPress media system for adding images is definitely a benefit, it’s easy to simply upload images and add them to your page. The downside is you can’t assign images to folders to make managing files easier later on without a plugin. With plugins to enhance the system images can be reduced to speed up the site. Joomla is not as easy in the image department, we install JCE editor to give more options for loading up images and adding them to pages, however Joomla offers a folder system so you can assign files and images into separate files easily.
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