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How to Create a Content Strategy That Boosts Google Rankings

How to Create a Content Strategy That Boosts Google Rankings

Websites that rank among the first five search results in Google get 67.6% of all the clicks. How many times have you convinced yourself that you should be among these top results? If you are eyeing the top spots in search engines, you have probably considered creating a content strategy that will boost your Google ranking. After all, it’s one of the best ways to increase your online visibility by making your website show up at the top of the search results on Google. However, you may not know how to create a content strategy. Don’t worry. We’re here to help. Here are a few tips to get you started on creating a content strategy that guarantees you high Google rankings.

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seo marketing strategy

8 Steps to Create A Successful SEO Marketing Strategy

With digital marketing almost phasing out traditional forms of marketing, businesses with solid digital marketing strategies almost always have the upper hand. That’s why more than half of all small businesses, (58%) use digital marketing to attract potential customers. Some of these digital marketing techniques include social media, email marketing, and SEO. A robust SEO marketing strategy is key to improving your website’s visibility and ranking in search engine results pages (SERPs). However, creating one is easier said than done, especially for businesses that are clueless about running websites. If you’re having trouble crafting a proper SEO marketing strategy, we’re here to help. In today’s post, we’ll be showing you how to create a working SEO strategy to attract more visitors to your website. What Is an SEO Strategy? An SEO strategy is a plan of action that businesses take to improve their website’s visibility and ranking in SERPs. This can be done by optimising the website’s content, structure, and on-page elements like titles, metatags, and anchor text. SEO marketing strategies can also involve building backlinks from other websites to yours. You can also increase

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How to Develop a Solid Content Marketing Strategy

How to Develop a Solid Content Marketing Strategy

Australian businesses spent nearly $10 billion on digital advertising last year. With so many platforms to advertise on, it’s no surprise that companies are focusing on marketing online. However, it doesn’t matter how much a business spends. If their ads don’t deliver the right information to the right customers, then it’s practically useless. That’s where a good content marketing strategy comes into play. This is a marketing tactic that, put simply, generates interest in a product without directly promoting a brand. Are you interested in creating a content marketing plan to grow your business? Keep reading for an extensive content marketing outline to help boost your sales.

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Content Creation

Advantages Of Having A Good Content Creation Strategy

Advantages Of Having A Good Content Creation Strategy People know how to research online first! People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel.  When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. It’s simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long-tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse. He’s the point I am making. Don’t just create product and service pages on your website. Come up with

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What Is Video Marketing for Business and How Do I Do It?

Do you want to find a new way to engage visitors on your website and social profiles? Are you interested in finding different ways to advertise your products and services? Could your content marketing plan use something new to spice things up? If you answered yes to any of the previous questions, you need video marketing for business. It’s estimated that 78% of people watch video content online every week and that 72% of people like looking at videos to learn more about businesses. Video marketing for businesses involves the use of videos for marketing and branding purposes. Thanks to modern technology it’s easier than ever for businesses to make videos. Camera phones and free editing tools are simple enough to use that anyone can make quality videos. Do you want to start doing video content marketing for your business? Follow these tips so you can start making engaging video content today!

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5 Benefits of Video Marketing

As the old saying goes, content is king. While that’s still true, in 2020, video is queen. After all, 72% of customers say they’d prefer to learn about a product or service via video compared to other methods. If you’re not actively incorporating video into your digital marketing strategy, you’re missing out connecting with a significant portion of your target audience. So, what are some of the main benefits of video marketing? You’ve come to the right place. Keep reading to learn why video marketing is key to your success. 1. Video Helps Improve SEO Search engine optimisation (SEO) is a behind-the-scenes method of making sure your content can be found online. While Google is the biggest overall search engine in the world, YouTube is the second largest. So, when you start incorporating video marketing into your digital strategy, Google and YouTube will notice. For instance, let’s say you’re a roofing company and you create a video about signs that a roof needs to be replaced. Eventually, if someone does an online search for the phrase “when does my roof need to be replaced?” your video could show up in their

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