Welcome to the Website Design and Online Marketing BluePrint!
In this guide, we will show you everything you need to know about the importance of website design, and how you can leverage certain principles to turn your website into one of your business’ biggest assets, and the online marketing strategies and activities you can undertake to help grow and expand your business.
We have consulted with some of the leading online marketing and design experts in the industry to provide us with leading and easy to implement best practices of website design, and successful digital marketing practices that you can easily adopt in your daily marketing activities.
The guidelines are written to be easily understandable and follow and can be applied to all types of businesses.
People know how to research online first!
People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel. When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. Its simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse.
He’s the point I am making. Don’t just create product and service pages on your website. Come up with a content marketing strategy to educate people on your products and rank for hundreds if not thousands of keywords over time. Organic traffic converts so start writing.
Good content creation will help with many different types of content marketing. Online marketing also plays a vital role to maximise traffic, supports engagement with clients and builds brand reputation. It is necessary to have content that best fits your website message and strategy. In order to get benefits and advertise this new content, it must be high quality and interesting to the reader. Create original content not copied with strong headlines users will read with actionable, accurate information. Provide answers to questions and communicate well with images and video, it also helps to write short and bullet point.
TIP: Adding a “frequently asked questions” page to your website with conversation questions and answers will also help with voice-related search terms which are on the rise with people using Siri, Cortana, Google Chrome extensions etc. More on voice search later but for now add some frequently asked questions to your website.
Benefits of a blog
Blogging is one of the most efficient ways to advertise products or services online. With quality content, it will be easier to get traffic from search engines. Each post that you make on the blog is indexed by the search engines and ranked by the keywords that you included. When a visitor reads your post on Google or Facebook they can share this content with others. If the content is considered good enough it can be shared multiple times on social media. Users can also share this content from your website with a plugin installed and also like your Facebook page. Facebook users often tag friends to view new content and these people could then become your new customers.