Websites and Online Marketing Services

Video Marketing for business

What Is Video Marketing for Business and How Do I Do It?

Do you want to find a new way to engage visitors on your website and social profiles? Are you interested in finding different ways to advertise your products and services? Could your content marketing plan use something new to spice things up?

If you answered yes to any of the previous questions, you need video marketing for business.

It’s estimated that 78% of people watch video content online every week and that 72% of people like looking at videos to learn more about businesses.

Video marketing for businesses involves the use of videos for marketing and branding purposes. Thanks to modern technology it’s easier than ever for businesses to make videos. Camera phones and free editing tools are simple enough to use that anyone can make quality videos.

Do you want to start doing video content marketing for your business? Follow these tips so you can start making engaging video content today!

5 Benefits of Video Marketing

5 Benefits of Video Marketing

As the old saying goes, content is king. While that’s still true, in 2020, video is queen.

After all, 72% of customers say they’d prefer to learn about a product or service via video compared to other methods.

If you’re not actively incorporating video into your digital marketing strategy, you’re missing out connecting with a significant portion of your target audience.

So, what are some of the main benefits of video marketing? You’ve come to the right place. Keep reading to learn why video marketing is key to your success.

1. Video Helps Improve SEO

Search engine optimisation (SEO) is a behind-the-scenes method of making sure your content can be found online. While Google is the biggest overall search engine in the world, YouTube is the second largest.

So, when you start incorporating video marketing into your digital strategy, Google and YouTube will notice.

For instance, let’s say you’re a roofing company and you create a video about signs that a roof needs to be replaced. Eventually, if someone does an online search for the phrase “when does my roof need to be replaced?” your video could show up in their results.

Though they might’ve never heard of your company before, watching your video could lead them to visit your website and then hire you for the job.

2. Video Builds Credibility

The internet is constantly changing, and that means that marketing strategies must also evolve to keep up. If you’re not using video in marketing, it could lead to potential customers questioning if you’re behind the times.

Incorporating videos into your marketing strategy shows that you’re a forward-thinking company that knows when to change tactics.

3. Video Encourages Social Sharing

What do you do when you see a funny or thought-provoking video? You probably want to share it with your friends and family, right?

After all, a quick scroll on Facebook will show you a feed full of videos being shared across the network. The simple fact is that people love to share videos on social media.

When you post high-quality videos about your product or services, people will be more likely to share them compared to a blog post or a simple product page.

4. Video Catches the Eye

Think about your own scrolling habits for a bit. At the end of a long day, if you’re scrolling through Twitter, are you more likely to stop to read a post or watch a video?

While text posts are still effective, video is absolutely more eye-catching. And, if you include captions on your videos, you’ll capture even more views by appealing to those who can’t listen with the audio playing.

5. Video Can Get You More Leads

It’s simple; at the end of the day you want more sales and that means you need to get more leads.

Video can help. In fact, it’s reported that video marketing can lead to 66% more qualified leads every single year. If that’s not a case for the importance of video marketing, what is?

Experience the Benefits of Video Marketing For Yourself

Now that you have a better understanding of the main benefits of video marketing, what are you waiting for?

Kick your marketing plans into high gear by reviewing our comprehensive marketing checklist to help you reach your goals.

Need some help incorporating video into your next social media campaign? Give us a ring!


Website Design and Online Marketing BluePrint


Welcome to the Website Design and Online Marketing BluePrint!

In this guide, we will show you everything you need to know about the importance of website design, and how you can leverage certain principles to turn your website into one of your business’ biggest assets, and the online marketing strategies and activities you can undertake to help grow and expand your business.

We have consulted with some of the leading online marketing and design experts in the industry to provide us with leading and easy to implement best practices of website design, and successful digital marketing practices that you can easily adopt in your daily marketing activities.

The guidelines are written to be easily understandable and follow and can be applied to all types of businesses.


Advantages of Having a Good Content Creation Strategy

People know how to research online first!

People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel.  When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. Its simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse.

He’s the point I am making. Don’t just create product and service pages on your website. Come up with a content marketing strategy to educate people on your products and rank for hundreds if not thousands of keywords over time. Organic traffic converts so start writing.

Good content creation will help with many different types of content marketing. Online marketing also plays a vital role to maximise traffic, supports engagement with clients and builds brand reputation. It is necessary to have content that best fits your website message and strategy. In order to get benefits and advertise this new content, it must be high quality and interesting to the reader. Create original content not copied with strong headlines users will read with actionable, accurate information. Provide answers to questions and communicate well with images and video, it also helps to write short and bullet point.

TIP: Adding a “frequently asked questions” page to your website with conversation questions and answers will also help with voice-related search terms which are on the rise with people using Siri, Cortana, Google Chrome extensions etc.  More on voice search later but for now add some frequently asked questions to your website.

Benefits of a blog

Blogging is one of the most efficient ways to advertise products or services online. With quality content, it will be easier to get traffic from search engines. Each post that you make on the blog is indexed by the search engines and ranked by the keywords that you included. When a visitor reads your post on Google or Facebook they can share this content with others. If the content is considered good enough it can be shared multiple times on social media. Users can also share this content from your website with a plugin installed and also like your Facebook page. Facebook users often tag friends to view new content and these people could then become your new customers.



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RCS Digital