9 Easy Ways to Increase Instagram Followers in 2021 You’ve created a brand and you’re ready to make a splash on Instagram. If you’re new to the platform, building a presence from scratch can feel daunting. What types of posts will perform well? How can you reach the right audience and gain new followers? Luckily, there are many simple ways to boost your engagement and leverage your brand online. In this article, we’ll discuss nine tricks you can use to increase Instagram followers in 2021.
Successful Google Adwords Campaign: The Must-Have Features Google AdWords is a terrifying platform. Misuse it, and you’d be better off throwing money in the bin and yelling “work, Google, work!” Of course, you don’t want that. You want your ads served to qualified leads that convert, that drive revenue to your business. A winning AdWords campaign requires planning, and in this article, we’ll show you the necessary features of a successful campaign. Know Your Targets and Goals This might seem like Marketing 101, but a great Google AdWords campaign demands knowing your targets and your goals. Who is your audience, and what do you want them to do? Building a target audience starts with a customer profile. You need to know their likes and dislikes, what they are searching for, and how they need help. This will help you build a strong pool of keywords related to your business. Think “user intent.” What does your ideal customer look like and look for when soliciting your business? Whilst developing a keyword pool, pick from the full spectrum—broad to focused. Get exact matches, phrase matches, and broad matches […]
Why CRM Software Is So Beneficial TRACKING CONTACTS AND LEADS Your relationship with your customers is critical—and your customers themselves are the ones with the critical eye. According to a study by Microsoft, customers in 2018 had higher expectations for customer service than they had the year before. That’s why your CRM software is so important. When it comes to customer relationship management, nothing can help you track contacts, leads, and opportunities so effectively. Here are a few reasons your company should consider CRM for small businesses. Seamless Data Consolidation One of the biggest advantages of CRM software for small businesses is that all your customers’ information can be stored in one location. This means that anyone within any team in your company can see every detail they need with just a few clicks in a single platform. This ensures a seamless connection between your marketing, sales, and customer support teams. The best CRM software will include a huge variety of information available on any device, allowing your team to access it no matter where they are. This customer info can include the following and […]
5 Image Formatting Tips for Social Media Marketers In 2019 alone, marketers spent more than $89 billion on social media marketing. The number has steadily been on the rise because of how popular social media has become. As a social media marketer, you need to know the ins and outs of each platform, including image formatting. Read on to learn about five imaging formatting tips for social media marketers. 1. Instagram Image Formatting Image formatting on Instagram is different from other platforms. It supports vertical and horizontal oriented images but it is best known for its square images. Because they support different dimensions, there are various sizes to know. Social media images on Instagram can be landscape, portrait, or square. Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels The supported ratios fall between 1.91:1 and 4:5. Even though you can use the dimensions mentioned above, it is recommended to have an image size of 1080 x 555 to 1350 pixels. The height will depend on whether the picture is portrait or landscape. 2. Twitter Image Formatting Social media […]
5 Email Marketing Examples That Will Rock Your World Did you know that by 2023 it’s expected that there will be 4.3 billion email users in the world? Did you also realise that’s half the world’s population? So, you’re considering developing an email marketing strategy but don’t know where to begin? Keep reading, and we’ll present five of the best email marketing examples to inspire you.