Successful Google Adwords Campaign: The Must-Have Features Google AdWords is a terrifying platform. Misuse it, and you’d be better off throwing money in the bin and yelling “work, Google, work!” Of course, you don’t want that. You want your ads served to qualified leads that convert, that drive revenue to your business. A winning AdWords campaign requires planning, and in this article, we’ll show you the necessary features of a successful campaign. Know Your Targets and Goals This might seem like Marketing 101, but a great Google AdWords campaign demands knowing your targets and your goals. Who is your audience, and what do you want them to do? Building a target audience starts with a customer profile. You need to know their likes and dislikes, what they are searching for, and how they need help. This will help you build a strong pool of keywords related to your business. Think “user intent.” What does your ideal customer look like and look for when soliciting your business? Whilst developing a keyword pool, pick from the full spectrum—broad to focused. Get exact matches, phrase matches, and broad matches […]
Why CRM Software Is So Beneficial TRACKING CONTACTS AND LEADS Your relationship with your customers is critical—and your customers themselves are the ones with the critical eye. According to a study by Microsoft, customers in 2018 had higher expectations for customer service than they had the year before. That’s why your CRM software is so important. When it comes to customer relationship management, nothing can help you track contacts, leads, and opportunities so effectively. Here are a few reasons your company should consider CRM for small businesses. Seamless Data Consolidation One of the biggest advantages of CRM software for small businesses is that all your customers’ information can be stored in one location. This means that anyone within any team in your company can see every detail they need with just a few clicks in a single platform. This ensures a seamless connection between your marketing, sales, and customer support teams. The best CRM software will include a huge variety of information available on any device, allowing your team to access it no matter where they are. This customer info can include the following and […]
5 Image Formatting Tips for Social Media Marketers In 2019 alone, marketers spent more than $89 billion on social media marketing. The number has steadily been on the rise because of how popular social media has become. As a social media marketer, you need to know the ins and outs of each platform, including image formatting. Read on to learn about five imaging formatting tips for social media marketers. 1. Instagram Image Formatting Image formatting on Instagram is different from other platforms. It supports vertical and horizontal oriented images but it is best known for its square images. Because they support different dimensions, there are various sizes to know. Social media images on Instagram can be landscape, portrait, or square. Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels The supported ratios fall between 1.91:1 and 4:5. Even though you can use the dimensions mentioned above, it is recommended to have an image size of 1080 x 555 to 1350 pixels. The height will depend on whether the picture is portrait or landscape. 2. Twitter Image Formatting Social media […]
5 Email Marketing Examples That Will Rock Your World Did you know that by 2023 it’s expected that there will be 4.3 billion email users in the world? Did you also realise that’s half the world’s population? So, you’re considering developing an email marketing strategy but don’t know where to begin? Keep reading, and we’ll present five of the best email marketing examples to inspire you.
How to Develop a Solid Content Marketing Strategy Australian businesses spent nearly $10 billion on digital advertising last year. With so many platforms to advertise on, it’s no surprise that companies are focusing on marketing online. However, it doesn’t matter how much a business spends. If their ads don’t deliver the right information to the right customers, then it’s practically useless. That’s where a good content marketing strategy comes into play. This is a marketing tactic that, put simply, generates interest in a product without directly promoting a brand. Are you interested in creating a content marketing plan to grow your business? Keep reading for an extensive content marketing outline to help boost your sales.
Sincerely, Disappointed: Why Your Email Style May Be Harming Your Business Did you know that mobile email openings have grown 180% in the last three years? Email is more relevant and effective than ever. But, your business email style guide can actually be harmful if not highlighting the right things. Do you want to learn more about how to write an email that engages readers? Keep reading below for a few best practices.
Advantages Of Having A Good Content Creation Strategy People know how to research online first! People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel. When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. It’s simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long-tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse. He’s the point I am making. Don’t just create product and service pages on your website. Come up with […]
Online Assets – What Do You Really Own? Besides your website content and email database, all your other online assets can be changed at any moment Google can and does change its algorithm often. Facebook changed the way it provided an ad-free social platform overnight. They almost stopped showing business pages and brought in a paid advertising model. Yes, the advertising platforms work very well but here is my point.
Keyword Research And Gaining A Sale Or Lead From Your Website Some golden rules of building a website are keyword research, competitor analysis and constantly optimising for better conversion rates. Conversion optimisation looks at the customer’s benefit and offers related headlines, action buttons, images, site speed and lots more. A set and forget approach is very unlikely to work if you want to improve your organic search results. Keywords are also still important on your website to rank naturally, however, advertising agencies use lots of different techniques now to get more visitors to your website such as social media and pay per click.
Do you want to find a new way to engage visitors on your website and social profiles? Are you interested in finding different ways to advertise your products and services? Could your content marketing plan use something new to spice things up? If you answered yes to any of the previous questions, you need video marketing for business. It’s estimated that 78% of people watch video content online every week and that 72% of people like looking at videos to learn more about businesses. Video marketing for businesses involves the use of videos for marketing and branding purposes. Thanks to modern technology it’s easier than ever for businesses to make videos. Camera phones and free editing tools are simple enough to use that anyone can make quality videos. Do you want to start doing video content marketing for your business? Follow these tips so you can start making engaging video content today!