In the ever-evolving world of digital marketing, local businesses face fierce competition to secure their spot in the online spotlight. With consumers turning to search engines for local recommendations and solutions, local search engine optimisation (SEO) has become crucial. And within local SEO, content marketing plays a pivotal role in achieving success.
As a business owner, you understand the importance of marketing. You know that to grow your company, you need to reach new customers and continue to nurture relationships with your current ones. But you might not realize that in today’s digital age, there is a whole world of new opportunities for marketing your business.
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Websites that rank among the first five search results in Google get 67.6% of all the clicks. How many times have you convinced yourself that you should be among these top results? If you are eyeing the top spots in search engines, you have probably considered creating a content strategy that will boost your Google ranking. After all, it’s one of the best ways to increase your online visibility by making your website show up at the top of the search results on Google. However, you may not know how to create a content strategy. Don’t worry. We’re here to help. Here are a few tips to get you started on creating a content strategy that guarantees you high Google rankings.
Did you know that the best way to create shareable content is by offering value, grabbing people’s attention, and sharing personal and human stories that connect with people’s emotions? Even though most business owners understand the importance of creating shareable content, they still struggle to know how to implement the right strategies. Fortunately, it’s possible to quickly and easily create shareable content by making use of the right tricks and by developing an effective content strategy. To help you out, we’ve written a guide. Keep reading and we’ll tell you everything that you need to know.
When you’re a business that services a specific area or you’re a brick-and-mortar business, then you need to focus on local search engine optimization. This is different from national SEO and one of the biggest factors is business reviews. There are many sites online such as Yelp that allow people to post reviews about your business. People trust these reviews because they come from real customers. As a business, you want to include these reviews in your local SEO strategy. We’ll examine the power of these reviews and how you can get customers to provide them. You’ll see improved traffic to your business in no time. Business Reviews Are Vital To Local Business SEO Competition is fierce no matter your business niche. When customers have several businesses to choose from, they look at reviews to decide who has the best reputation. Review sites such as Google My Business and Yelp provide customers the ability to sound off about their issues or praise the business for going above and beyond. In addition to being a valuable information source, these sites rank well on Google. People may
Did you know that most companies now have content creation at the top of their marketing priority list? As the ways in which people consume online media change, so must ideas for lead generation ideas. But do you know how that looks in the current climate? If not, then we can help. Read on as we discuss B2B lead generation ideas. 1. Use PPC Pay-per-click advertising is still one of the most effective ways to get a return on investment and make leads. The beauty is that you are only ever paying for people who follow the link to your product or service. Thus, they are already interested in what you have to offer. There are three main methods in which to use PPC ads. The first is with a search network. This means your advertisements will appear when people type in search engines queries. The second is through display networks. This is when adverts are shown on sites designated by your PPC provider. Arguably one of the most successful is retargeting. These ads specifically get shown to people who have already visited your website.
In 2019 alone, marketers spent more than $89 billion on social media marketing. The number has steadily been on the rise because of how popular social media has become. As a social media marketer, you need to know the ins and outs of each platform, including image formatting. Read on to learn about five imaging formatting tips for social media marketers. 1. Instagram Image Formatting Image formatting on Instagram is different from other platforms. It supports vertical and horizontal oriented images but it is best known for its square images. Because they support different dimensions, there are various sizes to know. Social media images on Instagram can be landscape, portrait, or square. Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels The supported ratios fall between 1.91:1 and 4:5. Even though you can use the dimensions mentioned above, it is recommended to have an image size of 1080 x 555 to 1350 pixels. The height will depend on whether the picture is portrait or landscape. 2. Twitter Image Formatting Social media marketing on Twitter can also be done with
Did you know that by 2023 it’s expected that there will be 4.3 billion email users in the world? Did you also realise that’s half the world’s population? So, you’re considering developing an email marketing strategy but don’t know where to begin? Keep reading, and we’ll present five of the best email marketing examples to inspire you.
Australian businesses spent nearly $10 billion on digital advertising last year. With so many platforms to advertise on, it’s no surprise that companies are focusing on marketing online. However, it doesn’t matter how much a business spends. If their ads don’t deliver the right information to the right customers, then it’s practically useless. That’s where a good content marketing strategy comes into play. This is a marketing tactic that, put simply, generates interest in a product without directly promoting a brand. Are you interested in creating a content marketing plan to grow your business? Keep reading for an extensive content marketing outline to help boost your sales.
Sincerely, Disappointed: Why Your Email Style May Be Harming Your Business Did you know that mobile email openings have grown 180% in the last three years? Email is more relevant and effective than ever. But, your business email style guide can actually be harmful if not highlighting the right things. Do you want to learn more about how to write an email that engages readers? Keep reading below for a few best practices.
Advantages Of Having A Good Content Creation Strategy People know how to research online first! People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel. When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. It’s simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long-tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse. He’s the point I am making. Don’t just create product and service pages on your website. Come up with
Keyword Research And Gaining A Sale Or Lead From Your Website Some golden rules of building a website are keyword research, competitor analysis and constantly optimising for better conversion rates. Conversion optimisation looks at the customer’s benefit and offers related headlines, action buttons, images, site speed and lots more. A set and forget approach is very unlikely to work if you want to improve your organic search results. Keywords are also still important on your website to rank naturally, however, advertising agencies use lots of different techniques now to get more visitors to your website such as social media and pay per click.
Do you want to find a new way to engage visitors on your website and social profiles? Are you interested in finding different ways to advertise your products and services? Could your content marketing plan use something new to spice things up? If you answered yes to any of the previous questions, you need video marketing for business. It’s estimated that 78% of people watch video content online every week and that 72% of people like looking at videos to learn more about businesses. Video marketing for businesses involves the use of videos for marketing and branding purposes. Thanks to modern technology it’s easier than ever for businesses to make videos. Camera phones and free editing tools are simple enough to use that anyone can make quality videos. Do you want to start doing video content marketing for your business? Follow these tips so you can start making engaging video content today!
As the old saying goes, content is king. While that’s still true, in 2020, video is queen. After all, 72% of customers say they’d prefer to learn about a product or service via video compared to other methods. If you’re not actively incorporating video into your digital marketing strategy, you’re missing out connecting with a significant portion of your target audience. So, what are some of the main benefits of video marketing? You’ve come to the right place. Keep reading to learn why video marketing is key to your success. 1. Video Helps Improve SEO Search engine optimisation (SEO) is a behind-the-scenes method of making sure your content can be found online. While Google is the biggest overall search engine in the world, YouTube is the second largest. So, when you start incorporating video marketing into your digital strategy, Google and YouTube will notice. For instance, let’s say you’re a roofing company and you create a video about signs that a roof needs to be replaced. Eventually, if someone does an online search for the phrase “when does my roof need to be replaced?” your video could show up in their
Do you know how to run a successful social media campaign for your company? This is a great way to boost your businesses’ growth, site traffic, and sales through your social media platforms. Keep reading for tips and tricks on how to run a social media campaign. Use these strategies to take your social media marketing to the next level.
Businesses are now getting READY! Once this pandemic is over, business owners are going to begin protecting their businesses more and diversify with alternative business services. Your competition will be improving their systems and so should you. It’s time to think outside the box and expand. 7 ideas to help get on top of things now before we all go back to business
Gone are the days when a sales copy was all about science; describing the product and outlining the features. Today, it is an art, and a beautiful one too if properly written. You must understand that you’re not just describing. You are selling. It must be rich, exciting and compelling too. Writing a sales copy that sells requires a lot of attention to details. But it’s not just about details of the product. You should know how to connect with your readers in a compelling manner. This guide will teach you how to write a seductive sales copy. Copywriting for campaigns has become a professional craft in recent years. It requires great tact and imagination. You should be able to transport your audience from the world they’re into the world they want to have, where their dreams have become a reality. Help them visualize what using your product can do for them. In all of this, the goal is to get them to make a buying decision so you must include a call to action.
Email is a powerful tool that can be used to reach almost any existing or potential customer. To make the most of email, you need to adopt an approach that is capable of change, and that can easily integrate into your existing content creation and marketing strategies. If you need expert assistance with email marketing, RCS Websites is more than happy to assist. Using email to communicate with customers can take the form of Electronic Direct Mail or Electronic Mail Campaigns. Both are great for building up brand loyalty and creating excellent lead conversion. Electronic Mail Campaigns are undertaken to build up a database of actual or potential customers so that you can provide them with offers and information, while Electronic Direct Mail uses multiple forms of communications to reinforce existing campaign messages being undertaken in Pay-Per-Click, Social Media and even offline campaigns. WHY USE ELECTRONIC DIRECT MAIL OR ELECTRONIC MAIL CAMPAIGNS? If you’re on the fence about letting RCS Websites help with your Electronic Direct Mail or Electronic Mail Campaigns, you should be aware that our approach offers many unique advantages. Our emails are
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