As the old saying goes, content is king. While that’s still true, in 2020, video is queen. After all, 72% of customers say they’d prefer to learn about a product or service via video compared to other methods. If you’re not actively incorporating video into your digital marketing strategy, you’re missing out connecting with a significant portion of your target audience. So, what are some of the main benefits of video marketing? You’ve come to the right place. Keep reading to learn why video marketing is key to your success. 1. Video Helps Improve SEO Search engine optimisation (SEO) is a behind-the-scenes method of making sure your content can be found online. While Google is the biggest overall search engine in the world, YouTube is the second largest. So, when you start incorporating video marketing into your digital strategy, Google and YouTube will notice. For instance, let’s say you’re a roofing company and you create a video about signs that a roof needs to be replaced. Eventually, if someone does an online search for the phrase “when does my roof need to be replaced?” your video could show up in their