Websites and Online Marketing Services

How to Get to the Top of Google in 2020

How to Get to the Top of Google in 2020

Around 75% of searchers don’t click past the first SERP (search engine results page). Learning how to get to the top of Google will ensure that your site gets more traffic than ever.

About 51% of all website traffic comes from organic searches. When you rank higher in SERPs, you attract more organic traffic.

Organic traffic is easier to convert into sales, so you’ll generate more sales as a result. Isn’t that neat? Therefore, it’s worth it to tweak your SEO strategy for 2020.

Here’s what you should know about how to be on top of Google’s first page:

Everything to Know About Customer Relationship Management

Everything to Know About Customer Relationship Management

You may have spotted CRM mentioned on business websites. Other entrepreneurs may have even asked you if you have one.

Perhaps you nodded while asking yourself “What does CRM stand for?” It stands for customer relationship management.

It’s also big business. CRM revenue has boomed from $16 billion in 2011 to $120 billion in 2019.

Wondering what CRM is and why you should invest in it? Read on to learn all about CRM.

Banner with the phrase cut.

Does your company have a recognisable brand?

If not, it’s time to revisit your branding strategy. Brand recognition is one of the most valuable things a company can have, and it builds long-lasting relationships with customers.

Keep reading to learn more about the branding process and how to create a company that looks professional and stands out from the competition.

social media KPIs

Social Media KPIs Every Business Owner Should Keep a Close Eye On

Social media is great in that it allows us to connect with people all over the world. For those who are curious, there are more than 3.8 billion social media users around the world—that’s nearly half of the world’s total population.

Some of the most popular platforms include Facebook, Twitter, Reddit, Instagram, and Snapchat. If anything, they’ve become important marketing tools for business.

It doesn’t matter whether your business is large or small—it’s a great way to promote your products and amplify your reach.

Wondering what social media KPIs you should keep an eye on? If so, be sure to keep reading—we’ll be taking a look at some of the ones that are worth tracking below.

business are gearing up

Businesses are gearing up. 7 ideas to help your business in trying times

Businesses are now getting READY! Once this pandemic is over, business owners are going to begin protecting their businesses more and diversify with alternative business services. Your competition will be improving their systems and so should you. It’s time to think outside the box and expand.
7 ideas to help get on top of things now before we all go back to business

Social Media Analysis Tools That Help You Take Control of Your Content

Social Media Analysis Tools That Help You Take Control of Your Content

No matter the size of your company, everyone understands the importance of marketing effectively on social media.

Whether your business is a fortune-500 company or a small independent shop, you need to market to build your audience and customer base.

In order to be successful, you will need to acquire the proper data analysis tools to inform your marketing plans and decisions.

Keep reading to learn more about what you need to know about analysis tools in your marketing strategy.

4 Trends In Advertising You Need To Know

The Future of PPC: 4 Trends in Advertising You Need to Know

Are you planning your online marketing campaigns for this year? With so many new trends and disruptive technologies on the horizon, digital marketing is changing more rapidly than ever.

What is your PPC strategy for this year? What worked last year might not cut it today. Check out these must-know trends in advertising so you can make the necessary adjustments to your PPC strategy for 2020.

cost per lead

You Can’t Improve What You Can’t Measure: Understanding Cost Per Lead

If you spend $10,000 on a campaign and you get 100 leads, your cost per lead is $1.00.

Depending on your industry, a cost per lead of $1.00 could either be excellent or below average. First, you have to figure out your cost per lead and how it compares in your industry.

Understanding your cost per lead can help you assess your marketing campaign. You can assess what’s working in specific parts of your marketing funnel.

While you need to understand the cost behind each lead, you also need to understand the process of getting that lead and if you can lower that cost.

Here’s everything you need to know about cost per lead in your industry.

A Marketing Checklist for 2020: What Every Business Needs to Grow 1

A Marketing Checklist for 2020: What Every Business Needs to Grow

The ultimate goal of most marketing efforts is to sell more things. To do this, ensure your audience knows you, trusts you, and is willing to buy from you. 

The marketing arena is continuously evolving. Each year brings in new technologies and trends. So continually updating your business’s marketing strategy is an absolute must.

With tons of tools for digital marketing, it’s become more difficult to keep a marketing strategy organised. To help you stay on top, we created this 2020 marketing checklist so you can address this year’s opportunities and major trends. 

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Email: info@rcswebsites.com.au

Phone: 1300 431 172

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Erina NSW 2250

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RCS Digital