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Video Marketing for business

What Is Video Marketing for Business and How Do I Do It?

Do you want to find a new way to engage visitors on your website and social profiles? Are you interested in finding different ways to advertise your products and services? Could your content marketing plan use something new to spice things up?

If you answered yes to any of the previous questions, you need video marketing for business.

It’s estimated that 78% of people watch video content online every week and that 72% of people like looking at videos to learn more about businesses.

Video marketing for businesses involves the use of videos for marketing and branding purposes. Thanks to modern technology it’s easier than ever for businesses to make videos. Camera phones and free editing tools are simple enough to use that anyone can make quality videos.

Do you want to start doing video content marketing for your business? Follow these tips so you can start making engaging video content today!

5 Benefits of Video Marketing

5 Benefits of Video Marketing

As the old saying goes, content is king. While that’s still true, in 2020, video is queen.

After all, 72% of customers say they’d prefer to learn about a product or service via video compared to other methods.

If you’re not actively incorporating video into your digital marketing strategy, you’re missing out connecting with a significant portion of your target audience.

So, what are some of the main benefits of video marketing? You’ve come to the right place. Keep reading to learn why video marketing is key to your success.

1. Video Helps Improve SEO

Search engine optimisation (SEO) is a behind-the-scenes method of making sure your content can be found online. While Google is the biggest overall search engine in the world, YouTube is the second largest.

So, when you start incorporating video marketing into your digital strategy, Google and YouTube will notice.

For instance, let’s say you’re a roofing company and you create a video about signs that a roof needs to be replaced. Eventually, if someone does an online search for the phrase “when does my roof need to be replaced?” your video could show up in their results.

Though they might’ve never heard of your company before, watching your video could lead them to visit your website and then hire you for the job.

2. Video Builds Credibility

The internet is constantly changing, and that means that marketing strategies must also evolve to keep up. If you’re not using video in marketing, it could lead to potential customers questioning if you’re behind the times.

Incorporating videos into your marketing strategy shows that you’re a forward-thinking company that knows when to change tactics.

3. Video Encourages Social Sharing

What do you do when you see a funny or thought-provoking video? You probably want to share it with your friends and family, right?

After all, a quick scroll on Facebook will show you a feed full of videos being shared across the network. The simple fact is that people love to share videos on social media.

When you post high-quality videos about your product or services, people will be more likely to share them compared to a blog post or a simple product page.

4. Video Catches the Eye

Think about your own scrolling habits for a bit. At the end of a long day, if you’re scrolling through Twitter, are you more likely to stop to read a post or watch a video?

While text posts are still effective, video is absolutely more eye-catching. And, if you include captions on your videos, you’ll capture even more views by appealing to those who can’t listen with the audio playing.

5. Video Can Get You More Leads

It’s simple; at the end of the day you want more sales and that means you need to get more leads.

Video can help. In fact, it’s reported that video marketing can lead to 66% more qualified leads every single year. If that’s not a case for the importance of video marketing, what is?

Experience the Benefits of Video Marketing For Yourself

Now that you have a better understanding of the main benefits of video marketing, what are you waiting for?

Kick your marketing plans into high gear by reviewing our comprehensive marketing checklist to help you reach your goals.

Need some help incorporating video into your next social media campaign? Give us a ring!

 

How to Run a Social Media Campaign That'll Take Your Marketing to the Next Level

How to Run a Social Media Campaign That’ll Take Your Marketing to the Next Level

Do you know how to run a successful social media campaign for your company? This is a great way to boost your businesses’ growth, site traffic, and sales through your social media platforms.

Keep reading for tips and tricks on how to run a social media campaign. Use these strategies to take your social media marketing to the next level.

Social media

Best Social Media Publishers That’ll Help You Manage Your Content

Social media can be a powerful tool for brands, businesses, and individuals alike! Developing an online presence is a great way to expand your audience and opportunities. It also gives you a chance to curate your brand’s aesthetic.

The best way to develop a social media following is to post a consistent stream of content which is easier said than done!

Things like social media publishers can help you create a flow of content. This makes you seem active every day without having to spend a lot of time behind your computer screen.

How do you know which social media schedulers you can trust though? That’s why we’ve created this guide to the best social media publishers you should try.

How to Get to the Top of Google in 2020

How to Get to the Top of Google in 2020

Around 75% of searchers don’t click past the first SERP (search engine results page). Learning how to get to the top of Google will ensure that your site gets more traffic than ever.

About 51% of all website traffic comes from organic searches. When you rank higher in SERPs, you attract more organic traffic.

Organic traffic is easier to convert into sales, so you’ll generate more sales as a result. Isn’t that neat? Therefore, it’s worth it to tweak your SEO strategy for 2020.

Here’s what you should know about how to be on top of Google’s first page:

Everything to Know About Customer Relationship Management

Everything to Know About Customer Relationship Management

You may have spotted CRM mentioned on business websites. Other entrepreneurs may have even asked you if you have one.

Perhaps you nodded while asking yourself “What does CRM stand for?” It stands for customer relationship management.

It’s also big business. CRM revenue has boomed from $16 billion in 2011 to $120 billion in 2019.

Wondering what CRM is and why you should invest in it? Read on to learn all about CRM.

Banner with the phrase cut.

Does your company have a recognisable brand?

If not, it’s time to revisit your branding strategy. Brand recognition is one of the most valuable things a company can have, and it builds long-lasting relationships with customers.

Keep reading to learn more about the branding process and how to create a company that looks professional and stands out from the competition.

social media KPIs

Social Media KPIs Every Business Owner Should Keep a Close Eye On

Social media is great in that it allows us to connect with people all over the world. For those who are curious, there are more than 3.8 billion social media users around the world—that’s nearly half of the world’s total population.

Some of the most popular platforms include Facebook, Twitter, Reddit, Instagram, and Snapchat. If anything, they’ve become important marketing tools for business.

It doesn’t matter whether your business is large or small—it’s a great way to promote your products and amplify your reach.

Wondering what social media KPIs you should keep an eye on? If so, be sure to keep reading—we’ll be taking a look at some of the ones that are worth tracking below.

business are gearing up

Businesses are gearing up. 7 ideas to help your business in trying times

Businesses are now getting READY! Once this pandemic is over, business owners are going to begin protecting their businesses more and diversify with alternative business services. Your competition will be improving their systems and so should you. It’s time to think outside the box and expand.
7 ideas to help get on top of things now before we all go back to business

Social Media Analysis Tools That Help You Take Control of Your Content

Social Media Analysis Tools That Help You Take Control of Your Content

No matter the size of your company, everyone understands the importance of marketing effectively on social media.

Whether your business is a fortune-500 company or a small independent shop, you need to market to build your audience and customer base.

In order to be successful, you will need to acquire the proper data analysis tools to inform your marketing plans and decisions.

Keep reading to learn more about what you need to know about analysis tools in your marketing strategy.

CONTACT US

Email: info@rcswebsites.com.au

Phone: 1300 431 172

Suite 2.23, 4 Ilya Ave
Erina NSW 2250

ABN: 69 630 610 990

RCS Digital