Websites and Online Marketing Services

4 Trends In Advertising You Need To Know

The Future of PPC: 4 Trends in Advertising You Need to Know

Are you planning your online marketing campaigns for this year? With so many new trends and disruptive technologies on the horizon, digital marketing is changing more rapidly than ever.

What is your PPC strategy for this year? What worked last year might not cut it today. Check out these must-know trends in advertising so you can make the necessary adjustments to your PPC strategy for 2020.

cost per lead

You Can’t Improve What You Can’t Measure: Understanding Cost Per Lead

If you spend $10,000 on a campaign and you get 100 leads, your cost per lead is $1.00.

Depending on your industry, a cost per lead of $1.00 could either be excellent or below average. First, you have to figure out your cost per lead and how it compares in your industry.

Understanding your cost per lead can help you assess your marketing campaign. You can assess what’s working in specific parts of your marketing funnel.

While you need to understand the cost behind each lead, you also need to understand the process of getting that lead and if you can lower that cost.

Here’s everything you need to know about cost per lead in your industry.

Lucrative Online Marketing

Lucrative Online Marketing

“The problem in today’s society is that we don’t share a common baseline of facts. You are entitled to your own opinion but you are not entitled to your own facts.” ~ Former US President, Barrak Hussein Obama.

Every industry has its rules, its facts and its myths. In the digital marketing industry, it is easy to confuse fact and myth. It is not uncommon to have a client who believes that their website is already topping the ranks or that a particular approach would work for him/her simply because it worked for a friend.

google display placement ads

What is the Google display network?

There are two distinct networks on Google AdWords: search network and display network. Search network ads are text-based, and they’re placed in the search engines. Display network ads are display based, and they can be placed on multiple sites across the Google network of sites. For instance, your ads can be placed on industry blogs, Gumtree, YouTube and millions of more site.

Google Display ads are a smart way to get your business advertising straight in front of your target audience at the time when they are ready to buy. By tracking calls, visitors to a page such as a contact, product or checkout page we can report on exactly which ads and keywords triggered the conversion and what it cost you for that enquiry, lead or sale.
SEO VS PPC

SEO OR ADWORDS FIRST

Boost The Efficacy Of Your Adwords Campaigns By First Investing In A Reputable And Strategic SEO Campaign.

You find yourself between a rock and a hard place. You have a limited budget allocated for digital marketing and you want to better advertise your business online in 2018. Your dilemma – should you focus on SEO or Adwords first?

It is our SEO experts opinion that your business website should be first optimised for SEO – keywords, speed and coding – before implementing an Adwords campaign. Yes, clicks do matter, but equally as important is what happens once your visitor lands on your website. In essence, it’s a balancing act that will keep you on track with your online marketing goals to increase sales and grow your business.

Adwords have earned a high reputation for achieving click-worthy results quickly but in competitive markets and without a quality website design coupled to On Page SEO and landing pages that are mobile friendly, the cost of any Adwords campaign will prove to be much more expensive and your ads will convert to sales far less frequently.

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