Pay-per-click (PPC) advertising has become crucial for tradespeople looking to expand their online presence and attract more customers in the ever-evolving digital landscape. While PPC can yield substantial benefits, maximising your budget for cost-effective advertising is essential.
For any business owner, increasing turnover and revenue are always top priorities. There are several traditional ways to grow a business, but in today’s digital age, a website is essential. Having a website is just not enough, though, because the competition is tough. You need a website that attracts and retains customers, and for that, you need a combination of Organic SEO and online ads along with quality graphics, branding, offers and deals. At RCS Digital, we help businesses achieve their revenue targets through organic SEO, Google Ads, Merchant store ads, and targeted Facebook ads. One of our clients achieved immense success last September 2023, and we’re here to share their story.
In today’s digital age, having an online presence for your business is vital. But simply having a website isn’t enough to make it successful. You need to incorporate various marketing strategies to increase your visibility and reach your target audience effectively. Three powerful tools to achieve this are Local SEO, PPC Ads, and Social Media marketing. In this blog, we will discuss how businesses can combine these three approaches to power up their online success.
As a business owner, you understand the importance of marketing. You know that to grow your company, you need to reach new customers and continue to nurture relationships with your current ones. But you might not realize that in today’s digital age, there is a whole world of new opportunities for marketing your business.
Successful Google Adwords Campaign: The Must-Have Features Google AdWords is a terrifying platform. Misuse it, and you’d be better off throwing money in the bin and yelling “work, Google, work!” Of course, you don’t want that. You want your ads served to qualified leads that convert, that drive revenue to your business. A winning AdWords campaign requires planning, and in this article, we’ll show you the necessary features of a successful campaign. Know Your Targets and Goals This might seem like Marketing 101, but a great Google AdWords campaign demands knowing your targets and your goals. Who is your audience, and what do you want them to do? Building a target audience starts with a customer profile. You need to know their likes and dislikes, what they are searching for, and how they need help. This will help you build a strong pool of keywords related to your business. Think “user intent.” What does your ideal customer look like and look for when soliciting your business? Whilst developing a keyword pool, pick from the full spectrum—broad to focused. Get exact matches, phrase matches, and broad matches
How To Set Up Conversion Tracking You’re probably reading this because you already have your Google Ads campaign going. Have your ads/keywords been generating the number of clicks you had hoped and have you done your SEO research? If you’re not sure, you need to install conversion tracking to see how many are turning into sales. This tool in Google Ads will help you find out how great your ad campaign really is when it comes to sales, leads, email sign-up, downloads, and other important factors. Your business will be rewarded once all the metrics are clear to you. Conversion Tracking Basics Generate a little HTML code within Google Ads. Paste that into the webpage most popularly visited after a conversion completion. Let’s get started. Click the Tools and Analysis tab in Google Ads Choose Conversions In the All Conversions page, click +Conversion Then follow the prompts to fill out the form Google Ads uses to generate the right HTML code. This is the code you’ll paste into your amazingly awesome website. Name it Pick the source of conversion (i.e. “Contact form conversions”) Select the
SEO OR ADWORDS FIRST? Boost The Efficacy Of Your Adwords Campaigns By First Investing In A Reputable And Strategic SEO Campaign. You find yourself between a rock and a hard place. You have a limited budget allocated for digital marketing and you want to better advertise your business online in 2018. Your dilemma – should you focus on SEO or Adwords first? It is our SEO experts opinion that your business website should be first optimised for SEO – keywords, speed and coding – before implementing an Adwords campaign. Yes, clicks do matter, but equally as important is what happens once your visitor lands on your website. In essence, it’s a balancing act that will keep you on track with your online marketing goals to increase sales and grow your business. Adwords have earned a high reputation for achieving click-worthy results quickly but in competitive markets and without a quality website design coupled to On-Page SEO and landing pages that are mobile-friendly, the cost of any Adwords campaign will prove to be much more expensive and your ads will convert to sales far less frequently.
Digital marketing is changing more rapidly than ever, so it’s never been a better time to be in the industry. The old ways of doing things are being thrown out with new trends emerging daily. Some companies have even started using strategies from social media sites like Facebook or Twitter while running their ads on Google! It can seem daunting but don’t worry because we’ve got your back when you need help navigating through all these changes – just check our blog here for some insights into what they mean right away.
If you spend $10,000 on a campaign and you get 100 leads, your cost per lead is $1.00. Depending on your industry, a cost per lead of $1.00 could either be excellent or below average. First, you have to figure out your cost per lead and how it compares in your industry. Understanding your cost per lead can help you assess your marketing campaign. You can assess what’s working in specific parts of your marketing funnel. While you need to understand the cost behind each lead, you also need to understand the process of getting that lead and if you can lower that cost. Here’s everything you need to know about cost per lead in your industry.
“The problem in today’s society is that we don’t share a common baseline of facts. You are entitled to your own opinion but you are not entitled to your own facts.” ~ Former US President, Barrak Hussein Obama. Every industry has its rules, its facts and its myths. In the online marketing industry, it is easy to confuse fact and myth. It is not uncommon to have a client who believes that their website is already topping the ranks or that a particular approach would work for him/her simply because it worked for a friend.
There are two distinct networks on Google AdWords: search network and display network. Search network ads are text-based, and they’re placed in the search engines. Google display network ads are display based, and they can be placed on multiple sites across the Google network of sites. For instance, your ads can be placed on industry blogs, Gumtree, YouTube and millions of more site. Google Display ads are a smart way to get your business advertising straight in front of your target audience at the time when they are ready to buy. By tracking calls, visitors to a page such as a contact, product or checkout page we can report on exactly which ads and keywords triggered the conversion and what it cost you for that enquiry, lead or sale.
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Not sure how to take your business to another level, wasting money on platforms that aren’t converting or simply have to know idea how to make things work. That’s where we come in.
Rob has been coaching businesses in Digital Marketing, SEO and Websites since 2006.
His company RCS Digital Pty Ltd will help you across so many areas including web & social, graphic design, video production, branding, content creation and more. First, step you need a strategy and that’s where we come in.
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