How To Set Up Conversion Tracking You’re probably reading this because you already have your Google Ads campaign going. Have your ads/keywords been generating the number of clicks you had hoped and have you done your SEO research? If you’re not sure, you need to install conversion tracking to see how many are turning into sales. This tool in Google Ads will help you find out how great your ad campaign really is when it comes to sales, leads, email sign-up, downloads, and other important factors. Your business will be rewarded once all the metrics are clear to you. Conversion Tracking Basics Generate a little HTML code within Google Ads. Paste that into the webpage most popularly visited after a conversion completion. Let’s get started. Click the Tools and Analysis tab in Google Ads Choose Conversions In the All Conversions page, click +Conversion Then follow the prompts to fill out the form Google Ads uses to generate the right HTML code. This is the code you’ll paste into your amazingly awesome website. Name it Pick the source of conversion (i.e. “Contact form conversions”) Select the […]
How to Develop a Solid Content Marketing Strategy Australian businesses spent nearly $10 billion on digital advertising last year. With so many platforms to advertise on, it’s no surprise that companies are focusing on marketing online. However, it doesn’t matter how much a business spends. If their ads don’t deliver the right information to the right customers, then it’s practically useless. That’s where a good content marketing strategy comes into play. This is a marketing tactic that, put simply, generates interest in a product without directly promoting a brand. Are you interested in creating a content marketing plan to grow your business? Keep reading for an extensive content marketing outline to help boost your sales.
Reach Beyond Instagram: Social Platforms You’re Probably Not On That Will Increase SEO Web Traffic Have you reached a wall with your social media strategy? Do you keep posting content without any visible return in web traffic? If so, then it may be time to mix up your social media channels. While the big hitters such as Facebook and Instagram are still worthy of attention, there are a number of other platforms emerging that have far less competition. Read on to find our need-to-know list of social platforms you need to increase SEO web traffic.
50 Best Practice Tips For SEO [vc_row][vc_column][vc_column_text] INTRODUCTION No one understands the dynamics of On Page, Off-page and Technical SEO quite like the experts whose business it is to remain in the know. Not every business owner has the time or inclination to keep up-to-date with the many changes and updates that Google implements each year to improve the online search user experience. You may have heard of Penguin, Panda and Possum but find the technical details baffling, and worse still, difficult to implement. This is when hiring an SEO consultant will save you the time in figuring out the technical requirements of good practice SEO yourself and whose expertise will get you the results you are after much quicker and with less stress. Yes, keywords do play a vital role in SEO but it is not the be all and end all of this important cornerstone to digital marketing. This misnomer is one of the many reasons why website owners who take control of their own SEO fall short of attracting high visibility and an increase in sales leads. SEO is not about keyword […]
SEO OR ADWORDS FIRST? Boost The Efficacy Of Your Adwords Campaigns By First Investing In A Reputable And Strategic SEO Campaign. You find yourself between a rock and a hard place. You have a limited budget allocated for digital marketing and you want to better advertise your business online in 2018. Your dilemma – should you focus on SEO or Adwords first? It is our SEO experts opinion that your business website should be first optimised for SEO – keywords, speed and coding – before implementing an Adwords campaign. Yes, clicks do matter, but equally as important is what happens once your visitor lands on your website. In essence, it’s a balancing act that will keep you on track with your online marketing goals to increase sales and grow your business. Adwords have earned a high reputation for achieving click-worthy results quickly but in competitive markets and without a quality website design coupled to On-Page SEO and landing pages that are mobile-friendly, the cost of any Adwords campaign will prove to be much more expensive and your ads will convert to sales far less frequently.