The ultimate goal of most marketing efforts is to sell more things. To do this, ensure your audience knows you, trusts you, and is willing to buy from you.
The marketing arena is continuously evolving. Each year brings in new technologies and trends. So continually updating your business’s marketing strategy is an absolute must.
With tons of tools for digital marketing, it’s become more difficult to keep a marketing strategy organised. To help you stay on top, we created this 2020 marketing checklist so you can address this year’s opportunities and major trends.
Checking reviews about your company online is part of reputation management. But what is reputation management exactly? Learn all about it here!
Did you know 97% of business owners agree that reputation management is crucial to their success?
That sounds important – but exactly what is reputation management? Is it just monitoring social media accounts and online reviews, or is more involved?
If you want to attract, convert, and retain loyal customers, you can’t afford to be in the dark about reputation monitoring. Read on to learn more about this vital practice and how it will positively impact your business.
An SEO (search engine optimisation) Audit Report helps website owners identify what’s working and what’s not working on their website. With this information they can make appropriate changes within their website, aimed at ranking higher in the search engine results pages (serps) and increasing conversions.
Ensuring that your SEO efforts pay off in the long run often means that you have to keep a close eye on your site structure, and the pages you link out to. In this post, we’ll have a look at 404-page errors, and the impact these errors can have on your SEO effectivity.
Gone are the days when a sales copy was all about science; describing the product and outlining the features. Today, it is an art, and a beautiful one too if properly written. You must understand that you’re not just describing. You are selling. It must be rich, exciting and compelling too. Writing a sales copy that sells requires a lot of attention to details. But it’s not just about details of the product. You should know how to connect with your readers in a compelling manner.
This guide will teach you how to write a seductive sales copy. Copywriting for campaigns has become a professional craft in recent years. It requires great tact and imagination. You should be able to transport your audience from the world they’re into the world they want to have, where their dreams have become a reality. Help them visualize what using your product can do for them. In all of this, the goal is to get them to make a buying decision so you must include a call to action.
Do you want potential clients to find your business online? Then you need Search Engine Optimisation (SEO), a foundational tool that helps to make your website rank higher on search engine results, which is a great way to generate free targeted traffic.
SEO generated traffic is more likely to result in sales, as it’s geared towards clients already seeking solutions your business offers. It’s equally important for generating and maintaining an online reputation and is more affordable than paid search advertising.
No one understands the dynamics of On Page, Off-page and Technical SEO quite like the experts whose business it is to remain in the know. Not every business owner has the time or inclination to keep up-to-date with the many changes and updates that Google implements each year to improve the online search user experience. You may have heard of Penguin, Panda and Possum but find the technical details baffling, and worse still, difficult to implement. This is when hiring an SEO consultant will save you the time in figuring out the technical requirements of good practice SEO yourself and whose expertise will get you the results you are after much quicker and with less stress.
Yes, keywords do play a vital role in SEO but it is not the be all and end all of this important cornerstone to digital marketing. This misnomer is one of the many reasons why website owners who take control of their own SEO fall short of attracting high visibility and an increase in sales leads. SEO is not about keyword stuffing but is rather a complementary process made up of individual parts that work well as part of a
Boost The Efficacy Of Your Adwords Campaigns By First Investing In A Reputable And Strategic SEO Campaign.
You find yourself between a rock and a hard place. You have a limited budget allocated for digital marketing and you want to better advertise your business online in 2018. Your dilemma – should you focus on SEO or Adwords first?
It is our SEO experts opinion that your business website should be first optimised for SEO – keywords, speed and coding – before implementing an Adwords campaign. Yes, clicks do matter, but equally as important is what happens once your visitor lands on your website. In essence, it’s a balancing act that will keep you on track with your online marketing goals to increase sales and grow your business.
Adwords have earned a high reputation for achieving click-worthy results quickly but in competitive markets and without a quality website design coupled to On Page SEO and landing pages that are mobile friendly, the cost of any Adwords campaign will prove to be much more expensive and your ads will convert to sales far less frequently.
People know how to research online first!
People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel. When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. Its simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse.
He’s the point I am making. Don’t just create product and service pages on your website. Come up with a content marketing strategy to educate people on your products and rank for hundreds if not thousands of keywords over time. Organic traffic converts so start writing.
Good content creation will help with many different types of content marketing. Online marketing also plays a vital role to maximise traffic, supports engagement with clients and builds brand reputation. It is necessary to have content that best fits your website message and strategy. In order to get benefits and advertise this new content, it must be high quality and interesting to the reader. Create original content not copied with strong headlines users will read with actionable, accurate information. Provide answers to questions and communicate well with images and video, it also helps to write short and bullet point.
TIP: Adding a “frequently asked questions” page to your website with conversation questions and answers will also help with voice-related search terms which are on the rise with people using Siri, Cortana, Google Chrome extensions etc. More on voice search later but for now add some frequently asked questions to your website.
Benefits of a blog
Blogging is one of the most efficient ways to advertise products or services online. With quality content, it will be easier to get traffic from search engines. Each post that you make on the blog is indexed by the search engines and ranked by the keywords that you included. When a visitor reads your post on Google or Facebook they can share this content with others. If the content is considered good enough it can be shared multiple times on social media. Users can also share this content from your website with a plugin installed and also like your Facebook page. Facebook users often tag friends to view new content and these people could then become your new customers.
Some golden rules of building a website are keyword research, competitor analysis and constant optimising for better conversion rates. Conversion optimisation looks at the customer’s benefit and offers related headlines, action buttons, images, site speed and lots more. A set and forget approach is very unlikely to work if you want to improve your organic search results. Keywords are also still important on your website to rank naturally, however, advertising agencies use lots of different techniques now to get more visitors to your website such as social media and pay per click.