Did you know that Facebook is home to almost three billion users worldwide? So, if your business isn’t on Facebook, then you’re missing out on new leads and increased sales. Don’t worry if you don’t know how to connect and engage with your audience on social media, we’ve got you covered. So, keep reading to learn the five steps you need to create a winning Facebook marketing strategy. 1. Know Where You Want to Go The first step of your Facebook marketing strategy must be to establish your end goals. Otherwise, you run the risk of creating content that doesn’t lead your audience to their ideal destination. And you’ll find yourself with hundreds of likes and zero sales. And unless you’re an influencer, you don’t get paid for the number of hearts your recent post received. So, you need to know what your goals are so you can create the best content that attracts your future prospects. Set specific and tangible goals that you can track so you know if you’re on target or not. Your goals can be to increase website traffic, or improve lead