If not, it’s time to revisit your branding strategy. Brand recognition is one of the most valuable things a company can have, and it builds long-lasting relationships with customers.
Keep reading to learn more about the branding process and how to create a company that looks professional and stands out from the competition.
Social media is great in that it allows us to connect with people all over the world. For those who are curious, there are more than 3.8 billion social media users around the world—that’s nearly half of the world’s total population.
Some of the most popular platforms include Facebook, Twitter, Reddit, Instagram, and Snapchat. If anything, they’ve become important marketing tools for business.
It doesn’t matter whether your business is large or small—it’s a great way to promote your products and amplify your reach.
Wondering what social media KPIs you should keep an eye on? If so, be sure to keep reading—we’ll be taking a look at some of the ones that are worth tracking below.
Businesses are now getting READY! Once this pandemic is over, business owners are going to begin protecting their businesses more and diversify with alternative business services. Your competition will be improving their systems and so should you. It’s time to think outside the box and expand.
7 ideas to help get on top of things now before we all go back to business
Whether your business is a fortune-500 company or a small independent shop, you need to market to build your audience and customer base.
In order to be successful, you will need to acquire the proper data analysis tools to inform your marketing plans and decisions.
Keep reading to learn more about what you need to know about analysis tools in your marketing strategy.
If you spend $10,000 on a campaign and you get 100 leads, your cost per lead is $1.00.
Depending on your industry, a cost per lead of $1.00 could either be excellent or below average. First, you have to figure out your cost per lead and how it compares in your industry.
Understanding your cost per lead can help you assess your marketing campaign. You can assess what’s working in specific parts of your marketing funnel.
While you need to understand the cost behind each lead, you also need to understand the process of getting that lead and if you can lower that cost.
Here’s everything you need to know about cost per lead in your industry.
The ultimate goal of most marketing efforts is to sell more things. To do this, ensure your audience knows you, trusts you, and is willing to buy from you.
The marketing arena is continuously evolving. Each year brings in new technologies and trends. So continually updating your business’s marketing strategy is an absolute must.
With tons of tools for digital marketing, it’s become more difficult to keep a marketing strategy organised. To help you stay on top, we created this 2020 marketing checklist so you can address this year’s opportunities and major trends.
What if you already had the tools you need to transform your business marketing?
You don’t need an expensive bit of software or hardware to improve your marketing. Instead, you need to embrace social media.
Social media marketing helps businesses of any size grow to their full potential. Want to know how social media can help your own business? Keep reading to discover the answer!
Every industry has its rules, its facts and its myths. In the digital marketing industry, it is easy to confuse fact and myth. It is not uncommon to have a client who believes that their website is already topping the ranks or that a particular approach would work for him/her simply because it worked for a friend.
What if there was an advertising tool out there that could ensure more conversions and a better click-through and response rate, all the while generating more positive reactions and a surge in related search queries? It’s possible, through ad retargeting. Now, imagine if you could combine it with one of the world’s most popular and influential social media platforms. It’s time you introduced Facebook advert retargeting into your business’s current digital marketing efforts.
Leveraging the power of social media for your business can be a great way to get it noticed, but like most things, it is easy to use, but difficult to master. If you find that you’re struggling to get the return on your social media investment, an audit might just be the perfect step to turn things around. Here are some reasons why you should consider a social media audit.
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