Category: Social Media

Image Formatting

5 Image Formatting Tips for Social Media Marketers

Posted MarayaLeave a commentPosted in Content Marketing, Digital Marketing, Image Editing, Social Media, Tips and Tricks

5 Image Formatting Tips for Social Media Marketers In 2019 alone, marketers spent more than $89 billion on social media marketing. The number has steadily been on the rise because of how popular social media has become. As a social media marketer, you need to know the ins and outs of each platform, including image formatting. Read on to learn about five imaging formatting tips for social media marketers. 1. Instagram Image Formatting Image formatting on Instagram is different from other platforms. It supports vertical and horizontal oriented images but it is best known for its square images. Because they support different dimensions, there are various sizes to know. Social media images on Instagram can be landscape, portrait, or square. Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels The supported ratios fall between 1.91:1 and 4:5. Even though you can use the dimensions mentioned above, it is recommended to have an image size of 1080 x 555 to 1350 pixels. The height will depend on whether the picture is portrait or landscape. 2. Twitter Image Formatting Social media […]

increase SEO web traffic

Reach Beyond Instagram: Social Platforms You’re Probably Not On That Will Increase SEO Web Traffic

Posted kiwinterrigalLeave a commentPosted in Social Media, Search Engine Optimisation (SEO)

Reach Beyond Instagram: Social Platforms You’re Probably Not On That Will Increase SEO Web Traffic Have you reached a wall with your social media strategy? Do you keep posting content without any visible return in web traffic? If so, then it may be time to mix up your social media channels. While the big hitters such as Facebook and Instagram are still worthy of attention, there are a number of other platforms emerging that have far less competition. Read on to find our need-to-know list of social platforms you need to increase SEO web traffic.

Customer Touchpoints Examples

How to Run a Social Media Campaign That’ll Take Your Marketing to the Next Level

Posted kiwinterrigalPosted in Content Marketing, Digital Marketing, Social Media

Do you know how to run a successful social media campaign for your company? This is a great way to boost your businesses’ growth, site traffic, and sales through your social media platforms. Keep reading for tips and tricks on how to run a social media campaign. Use these strategies to take your social media marketing to the next level.

Best Social Media Publishers That’ll Help You Manage Your Content

Posted kiwinterrigalPosted in Digital Marketing, Social Media

Social media can be a powerful tool for brands, businesses, and individuals alike! Developing an online presence is a great way to expand your audience and opportunities. It also gives you a chance to curate your brand’s aesthetic. The best way to develop a social media following is to post a consistent stream of content which is easier said than done! Things like social media publishers can help you create a flow of content. This makes you seem active every day without having to spend a lot of time behind your computer screen. How do you know which social media schedulers you can trust though? That’s why we’ve created this guide to the best social media publishers you should try.

Social Media KPIs Every Business Owner Should Keep a Close Eye On

Posted kiwinterrigalPosted in Digital Marketing, Social Media

Social media is great in that it allows us to connect with people all over the world. For those who are curious, there are more than 3.8 billion social media users around the world—that’s nearly half of the world’s total population. Some of the most popular platforms include Facebook, Twitter, Reddit, Instagram, and Snapchat. If anything, they’ve become important marketing tools for business. It doesn’t matter whether your business is large or small—it’s a great way to promote your products and amplify your reach. Wondering what social media KPIs you should keep an eye on? If so, be sure to keep reading—we’ll be taking a look at some of the ones that are worth tracking below.

Businesses are gearing up. 7 ideas to help your business in trying times

Posted kiwinterrigalPosted in Content Marketing, Digital Marketing, Social Media, Tips and Tricks

[vc_column_text css_animation=”bottom-to-top”] Businesses are now getting READY! Once this pandemic is over, business owners are going to begin protecting their businesses more and diversify with alternative business services. Your competition will be improving their systems and so should you. It’s time to think outside the box and expand. 7 ideas to help get on top of things now before we all go back to business

Social Media Analysis Tools That Help You Take Control of Your Content

Posted kiwinterrigalPosted in Digital Marketing, Social Media

No matter the size of your company, everyone understands the importance of marketing effectively on social media. Whether your business is a fortune-500 company or a small independent shop, you need to market to build your audience and customer base. In order to be successful, you will need to acquire the proper data analysis tools to inform your marketing plans and decisions. Keep reading to learn more about what you need to know about analysis tools in your marketing strategy.

You Can’t Improve What You Can’t Measure: Understanding Cost Per Lead

Posted kiwinterrigalPosted in Digital Marketing, PPC, Social Media

If you spend $10,000 on a campaign and you get 100 leads, your cost per lead is $1.00. Depending on your industry, a cost per lead of $1.00 could either be excellent or below average. First, you have to figure out your cost per lead and how it compares in your industry. Understanding your cost per lead can help you assess your marketing campaign. You can assess what’s working in specific parts of your marketing funnel. While you need to understand the cost behind each lead, you also need to understand the process of getting that lead and if you can lower that cost. Here’s everything you need to know about cost per lead in your industry.

A Marketing Checklist for 2020: What Every Business Needs to Grow

Posted kiwinterrigalPosted in Digital Marketing, Social Media

The ultimate goal of most marketing efforts is to sell more things. To do this, ensure your audience knows you, trusts you, and is willing to buy from you.  The marketing arena is continuously evolving. Each year brings in new technologies and trends. So continually updating your business’s marketing strategy is an absolute must. With tons of tools for digital marketing, it’s become more difficult to keep a marketing strategy organised. To help you stay on top, we created this 2020 marketing checklist so you can address this year’s opportunities and major trends.