In the age of digital dominance, it’s not just about how many likes your local business’s social media posts get – it’s about converting those likes into leads and real-world customers. This article will be your guide to harnessing the power of social media for local business growth while keeping it simple and engaging. We’ll explore how to maximise ‘local SEO’ to ensure your business stands out in your community.
In today’s digital age, having an online presence for your business is vital. But simply having a website isn’t enough to make it successful. You need to incorporate various marketing strategies to increase your visibility and reach your target audience effectively. Three powerful tools to achieve this are Local SEO, PPC Ads, and Social Media marketing. In this blog, we will discuss how businesses can combine these three approaches to power up their online success.
LinkedIn is a powerful social networking platform that can help you and your business grow. However, most business owners do not know how to effectively use LinkedIn to expand their customer base and connect with other professionals. In this blog post, we will discuss how you can maximize your digital marketing strategy with LinkedIn through a step-by-step approach and demonstrate how it can work for your business.
As a business owner, you understand the importance of marketing. You know that to grow your company, you need to reach new customers and continue to nurture relationships with your current ones. But you might not realize that in today’s digital age, there is a whole world of new opportunities for marketing your business.
Did you know that Facebook is home to almost three billion users worldwide? So, if your business isn’t on Facebook, then you’re missing out on new leads and increased sales. Don’t worry if you don’t know how to connect and engage with your audience on social media, we’ve got you covered. So, keep reading to learn the five steps you need to create a winning Facebook marketing strategy. 1. Know Where You Want to Go The first step of your Facebook marketing strategy must be to establish your end goals. Otherwise, you run the risk of creating content that doesn’t lead your audience to their ideal destination. And you’ll find yourself with hundreds of likes and zero sales. And unless you’re an influencer, you don’t get paid for the number of hearts your recent post received. So, you need to know what your goals are so you can create the best content that attracts your future prospects. Set specific and tangible goals that you can track so you know if you’re on target or not. Your goals can be to increase website traffic, or improve lead
You’ve created a brand and you’re ready to make a splash on Instagram.If you’re new to the platform, building a presence from scratch can feel daunting. What types of posts will perform well? How can you reach the right audience and gain new followers?Luckily, there are many simple ways to boost your engagement and leverage your brand online. In this article, we’ll discuss nine tricks you can use to increase Instagram followers in 2021.
In 2019 alone, marketers spent more than $89 billion on social media marketing. The number has steadily been on the rise because of how popular social media has become. As a social media marketer, you need to know the ins and outs of each platform, including image formatting. Read on to learn about five imaging formatting tips for social media marketers. 1. Instagram Image Formatting Image formatting on Instagram is different from other platforms. It supports vertical and horizontal oriented images but it is best known for its square images. Because they support different dimensions, there are various sizes to know. Social media images on Instagram can be landscape, portrait, or square. Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels The supported ratios fall between 1.91:1 and 4:5. Even though you can use the dimensions mentioned above, it is recommended to have an image size of 1080 x 555 to 1350 pixels. The height will depend on whether the picture is portrait or landscape. 2. Twitter Image Formatting Social media marketing on Twitter can also be done with
How To Set Up Conversion Tracking You’re probably reading this because you already have your Google Ads campaign going. Have your ads/keywords been generating the number of clicks you had hoped and have you done your SEO research? If you’re not sure, you need to install conversion tracking to see how many are turning into sales. This tool in Google Ads will help you find out how great your ad campaign really is when it comes to sales, leads, email sign-up, downloads, and other important factors. Your business will be rewarded once all the metrics are clear to you. Conversion Tracking Basics Generate a little HTML code within Google Ads. Paste that into the webpage most popularly visited after a conversion completion. Let’s get started. Click the Tools and Analysis tab in Google Ads Choose Conversions In the All Conversions page, click +Conversion Then follow the prompts to fill out the form Google Ads uses to generate the right HTML code. This is the code you’ll paste into your amazingly awesome website. Name it Pick the source of conversion (i.e. “Contact form conversions”) Select the
Reach Beyond Instagram: Social Platforms You’re Probably Not On That Will Increase SEO Web Traffic Have you reached a wall with your social media strategy? Do you keep posting content without any visible return in web traffic? If so, then it may be time to mix up your social media channels. While the big hitters such as Facebook and Instagram are still worthy of attention, there are a number of other platforms emerging that have far less competition. Read on to find our need-to-know list of social platforms you need to increase SEO web traffic.
Do you know how to run a successful social media campaign for your company? This is a great way to boost your businesses’ growth, site traffic, and sales through your social media platforms. Keep reading for tips and tricks on how to run a social media campaign. Use these strategies to take your social media marketing to the next level.
Social media can be a powerful tool for brands, businesses, and individuals alike! Developing an online presence is a great way to expand your audience and opportunities. It also gives you a chance to curate your brand’s aesthetic. The best way to develop a social media following is to post a consistent stream of content which is easier said than done! Things like social media publishers can help you create a flow of content. This makes you seem active every day without having to spend a lot of time behind your computer screen. How do you know which social media schedulers you can trust though? That’s why we’ve created this guide to the best social media publishers you should try.
Social media is great in that it allows us to connect with people all over the world. For those who are curious, there are more than 3.8 billion social media users around the world—that’s nearly half of the world’s total population. Some of the most popular platforms include Facebook, Twitter, Reddit, Instagram, and Snapchat. If anything, they’ve become important marketing tools for business. It doesn’t matter whether your business is large or small—it’s a great way to promote your products and amplify your reach. Wondering what social media KPIs you should keep an eye on? If so, be sure to keep reading—we’ll be taking a look at some of the ones that are worth tracking below.
No matter the size of your company, everyone understands the importance of marketing effectively on social media. Whether your business is a fortune-500 company or a small independent shop, you need to market to build your audience and customer base. In order to be successful, you will need to acquire the proper data analysis tools to inform your marketing plans and decisions. Keep reading to learn more about what you need to know about analysis tools in your marketing strategy.
If you spend $10,000 on a campaign and you get 100 leads, your cost per lead is $1.00. Depending on your industry, a cost per lead of $1.00 could either be excellent or below average. First, you have to figure out your cost per lead and how it compares in your industry. Understanding your cost per lead can help you assess your marketing campaign. You can assess what’s working in specific parts of your marketing funnel. While you need to understand the cost behind each lead, you also need to understand the process of getting that lead and if you can lower that cost. Here’s everything you need to know about cost per lead in your industry.
The ultimate goal of most marketing efforts is to sell more things. To do this, ensure your audience knows you, trusts you, and is willing to buy from you. The marketing arena is continuously evolving. Each year brings in new technologies and trends. So continually updating your business’s marketing strategy is an absolute must. With tons of tools for digital marketing, it’s become more difficult to keep a marketing strategy organised. To help you stay on top, we created this 2020 marketing checklist so you can address this year’s opportunities and major trends.
What if you already had the tools you need to transform your business marketing? You don’t need an expensive bit of software or hardware to improve your marketing. Instead, you need to embrace social media. Social media marketing helps businesses of any size grow to their full potential. Want to know how social media can help your own business? Keep reading to discover the answer!
“The problem in today’s society is that we don’t share a common baseline of facts. You are entitled to your own opinion but you are not entitled to your own facts.” ~ Former US President, Barrak Hussein Obama. Every industry has its rules, its facts and its myths. In the online marketing industry, it is easy to confuse fact and myth. It is not uncommon to have a client who believes that their website is already topping the ranks or that a particular approach would work for him/her simply because it worked for a friend.
What if there was an advertising tool out there that could ensure more conversions and a better click-through and response rate, all the while generating more positive reactions and a surge in related search queries? It’s possible, through ad retargeting. Now, imagine if you could combine it with one of the world’s most popular and influential social media platforms. It’s time you introduced Facebook advert retargeting into your business’s current digital marketing efforts.
Leveraging the power of social media for your business can be a great way to get it noticed, but like most things, it is easy to use, but difficult to master. If you find that you’re struggling to get the return on your social media investment, an audit might just be the perfect step to turn things around. Here are some reasons why you should consider a social media audit. What does a social media audit include?
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Not sure how to take your business to another level, wasting money on platforms that aren’t converting or simply have to know idea how to make things work. That’s where we come in.
Rob has been coaching businesses in Digital Marketing, SEO and Websites since 2006.
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