Websites and Online Marketing Services

Everything to Know About Customer Relationship Management

Everything to Know About Customer Relationship Management

You may have spotted CRM mentioned on business websites. Other entrepreneurs may have even asked you if you have one.

Perhaps you nodded while asking yourself “What does CRM stand for?” It stands for customer relationship management.

It’s also big business. CRM revenue has boomed from $16 billion in 2011 to $120 billion in 2019.

Wondering what CRM is and why you should invest in it? Read on to learn all about CRM.

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Does your company have a recognisable brand?

If not, it’s time to revisit your branding strategy. Brand recognition is one of the most valuable things a company can have, and it builds long-lasting relationships with customers.

Keep reading to learn more about the branding process and how to create a company that looks professional and stands out from the competition.

business are gearing up

Businesses are gearing up. 7 ideas to help your business in trying times

Businesses are now getting READY! Once this pandemic is over, business owners are going to begin protecting their businesses more and diversify with alternative business services. Your competition will be improving their systems and so should you. It’s time to think outside the box and expand.
7 ideas to help get on top of things now before we all go back to business

4 Trends In Advertising You Need To Know

The Future of PPC: 4 Trends in Advertising You Need to Know

Are you planning your online marketing campaigns for this year? With so many new trends and disruptive technologies on the horizon, digital marketing is changing more rapidly than ever.

What is your PPC strategy for this year? What worked last year might not cut it today. Check out these must-know trends in advertising so you can make the necessary adjustments to your PPC strategy for 2020.

business branding basics

Branding basics and the importance of branding your business well

Australia is a nation of entrepreneurs, and thanks to the growth of the internet and it’s reach, there’s nothing stopping your business from expanding into a global powerhouse, offering your products and services all over the world.

If you’re a newly established business, you are probably focused on establishing your current and future success by creating a strong financial plan, sound infrastructure and good supplier relationships. However, you shouldn’t overlook the importance of having a strong brand.

When many people think of a brand they think of visual elements such as a logo or website. While this is an important part of branding, it would be more accurate to say that branding encompasses every point where an outside party interacts with your business.

attracting converting retaining-customers

The RCS approach to attracting, converting and retaining customers

Every business knows that what keeps them afloat is their ability to attract, convert and retain customers, and as online marketers, we’re always being asked how we help our clients stay ahead of the game.

To answer the question, we have a comprehensive approach that you can read about below, but before we look at the digital part, we always like to start by undertaking a comprehensive audit of your website and all its branding elements. This is the foundation of your efforts, as you won’t be able to get anywhere with customers if your branding isn’t effective.

This means we take a look at everything from your website home and landing pages, to your social media profiles, directories, advertising banners and other elements. It’s important to remember that great graphics, content and imagery showing off your products and services is paramount to online marketing success in a competitive market.

SSL certificate for website security

SSL Certificates Offer A Higher Level Of Trust And A More Secure Online Shopping Experience

An SSL certificate performs two key functions. Firstly it provides critical data security and personal information integrity for your users on your business website. Secondly, the trusted certificate is also an effective best practice SEO technique furthering your goal of better online visibility.

Sensitive information (phone numbers, credit card details and bank account information) that are not encrypted are at risk of being discovered by the attentions of less than savory internet users like identify thieves, placing your users in danger of finding themselves victims of fraudulent activities.

Having an SSL certificate for your website gives your customers peace of mind that their personal information is secure and that yours is a trusted business.

When business operational costs are a weighty concern, business owners may ask themselves if it is worth obtaining an SSL Certificate. Think of the costs of not securing your website. The many benefits of having an SSL Certificate for your website far outweigh the cost of obtaining one.

Your investment is paid many times over as the certificate indicates to customers that yours is a trusted website and that their banking details are secure. They are far more likely to make purchases from your website than from a competitor who doesn’t have an SSL Certificate.

The Australian e-commerce industry achieved growth of almost $33 billion in sales, a statistic that points to the enormous potential of online retail. Of course desired success in your e-commerce business is heavily dependent on providing a secure shopping experience.

Do you need an SSL Certificate for your business?

Any website that requires users to have a login username and password benefit from the higher level of protection offered by having information sent over the internet encrypted. E-commerce websites especially have more need than most other online businesses to provide extra security and trust.

An SSL certificate – Secure Sockets Layer – is used for:

  • Encryption
  • Authentication
  • Promoting trust
  • Better security against phishing attacks
  • Meets PCI Compliance required for a business website to accept credit card information

The process of obtaining an SSL Certificates includes your business being placed through a number of security checks to verify authenticity. Do you have even more question on this process or any other security concerns? RCS Websites is your go-to resource and service provider for all your business websites needs.

Related Tags: Web Design Central Coast

terms conditions

Tips for website terms of use

When you publish a website it is important to ensure you provide visitors to your site with “terms of use”. Even if all you are doing is providing them with information, the terms will set out how they can and cannot use content. They will cover the ownership of your intellectual property; your trademarks, copyright in your material etc, and will limit your liability if something goes wrong.

What assets do you really own online?

Besides your website content and email database everything else can change overnight.

Google can and does change its algorithm often. Facebook changed the way it provided an ad free social platform overnight. They almost stopped showing business pages and brought in a paid advertising model. Yes the advertising platforms works very well but here is my point.

CONTACT US

Mobile: 0410 366 108

Email: info@rcswebsites.com.au

Phone: 1300 431 172

Suite 2.23, 4 Ilya Ave
Erina NSW 2250

ABN: 69 630 610 990

RCS Digital