Successful Google Adwords Campaign: The Must-Have Features Google AdWords is a terrifying platform. Misuse it, and you’d be better off throwing money in the bin and yelling “work, Google, work!” Of course, you don’t want that. You want your ads served to qualified leads that convert, that drive revenue to your business. A winning AdWords campaign requires planning, and in this article, we’ll show you the necessary features of a successful campaign. Know Your Targets and Goals This might seem like Marketing 101, but a great Google AdWords campaign demands knowing your targets and your goals. Who is your audience, and what do you want them to do? Building a target audience starts with a customer profile. You need to know their likes and dislikes, what they are searching for, and how they need help. This will help you build a strong pool of keywords related to your business. Think “user intent.” What does your ideal customer look like and look for when soliciting your business? Whilst developing a keyword pool, pick from the full spectrum—broad to focused. Get exact matches, phrase matches, and broad matches […]
Why CRM Software Is So Beneficial TRACKING CONTACTS AND LEADS Your relationship with your customers is critical—and your customers themselves are the ones with the critical eye. According to a study by Microsoft, customers in 2018 had higher expectations for customer service than they had the year before. That’s why your CRM software is so important. When it comes to customer relationship management, nothing can help you track contacts, leads, and opportunities so effectively. Here are a few reasons your company should consider CRM for small businesses. Seamless Data Consolidation One of the biggest advantages of CRM software for small businesses is that all your customers’ information can be stored in one location. This means that anyone within any team in your company can see every detail they need with just a few clicks in a single platform. This ensures a seamless connection between your marketing, sales, and customer support teams. The best CRM software will include a huge variety of information available on any device, allowing your team to access it no matter where they are. This customer info can include the following and […]
Sincerely, Disappointed: Why Your Email Style May Be Harming Your Business Did you know that mobile email openings have grown 180% in the last three years? Email is more relevant and effective than ever. But, your business email style guide can actually be harmful if not highlighting the right things. Do you want to learn more about how to write an email that engages readers? Keep reading below for a few best practices.
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Why Do I Need A Website? “The Internet is one of the first places a person will go to get information about a product or service before they buy” In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a business in their area that provided the product or service they were in need of. They normally supplied a name and phone number, address and maybe a graphic with a list of services and/or products. With the Internet today, that same customer can go to a search engine such as Google, Facebook or a directory site and be presented with a list of businesses that fit their needs, with links to their web pages, apps or social media pages. Those pages are loaded with information such as product information, location map, a phone number or even a shopping cart which allows the customer to order products and services online, all without ever having to leave the house or office. Perhaps you have a “service” oriented business such as […]