Always be testing different things on the website
Here are three simple yet effective ways for businesses to drive traffic to their website.
Here are three simple yet effective ways for businesses to drive traffic to their website.
In an era where the digital landscape constantly evolves, businesses must adapt swiftly to stay competitive. Your website’s hosting can make or break your online presence, affecting your website’s speed, security, and overall performance. This article explores the significance of harnessing the speed and security capabilities of Google Cloud Hosting to boost your business. It’s time to leave outdated hosting solutions behind and embrace a new era of online excellence.
In today’s world, sustainability is becoming a critical aspect of running a business. As business owners, we have a responsibility to ensure that our operations are eco-friendly. One aspect of running an eco-friendly business is by partnering with companies that value sustainability. At RCS Digital, we strive to build and scale sustainable website hosting environments for our clients. We are proud to partner with Google Cloud Platform, which is known for its sustainability-focused infrastructure. In this blog post, we aim to explore the significance of building sustainable hosting environments and why it matters for business owners.
In today’s digital age, first impressions are everything. Potential customers will often make a split-second decision about whether or not they want to do business with you based on your website and online presence. That’s why it’s so important to make sure that your website is fast, user-friendly, and accurately represents your brand.
Are you a small business owner who is in the process of designing your website? If so, you’re likely well aware of the importance of having an online presence. However, you may not be aware of the many common website design mistakes that are made during the website design process. In this blog post, we’ll outline some of the most common mistakes and provide tips on how to avoid them. So, if you’re ready to create a website that looks great and ranks high in search engine results pages (SERPs), keep reading!
E-commerce sales worldwide jumped 4% in the year 2020 compared to 2019, boasting 26.7 trillion dollars in sales! The global pandemic brought traditional shopping methods to a halt, causing many businesses to pivot to online sales and create a digital shopping cart. If you’re a traditional brick-and-mortar business or starting an online business from scratch, you may be unfamiliar with how to run an online store. The world of e-commerce is profitable, but you’ll need to equip your business with the best tools to set up a smooth digital shopping experience. The most important of these tools for e-commerce? A digital shopping cart. Keep reading for the top 4 reasons a digital shopping cart can help your business. 1. Lower Costs If you’re a brick-and-mortar business, you know having a storefront comes with a lot of costs. You have to meet rent every month or pay off a mortgage, as well as upkeep the building and pay utilities to keep the store’s lights on. What if you could cover those costs with profits from online sales? Or eliminate those costs altogether by transitioning fully to e-commerce? Startup costs for
40% of small businesses don’t even have a website. If you’re aware of the current state of technology, you know this is a little bit surprising. Whether we want it to happen or not, there is now a need for businesses to have an online presence and a quality one at that. A lot of small businesses use WordPress websites which is a great option. However, how do you take your website to the next level? One way to improve your site is by having a fast website. Read on to find out five ways to speed up WordPress. 1. Web Hosting Provider The biggest factor that plays into your site’s speed is your WordPress hosting provider. Unfortunately shared “unlimited” web hosting services often fail to deliver in peak traffic hours. This is due to the overload of people trying to access the sites. The server simply can not handle that much attention. You can actually buy a dedicated web hosting server for a fair price. On the downside, getting these set up can be a daunting task. This is why there are experts who
What is your business’s online reputation like? While reputation used to be based on word-of-mouth and was often the result of good products, it’s no longer as simple. Your reputation can go from great to terrible overnight. A bad reputation can ruin even the most established business, so you need to know how to manage it ahead of time. Keep reading to learn all about how you can improve and protect your small business reputation. Be Responsive It’s tempting to push things under the rug when they upset you. When you have a customer who’s complaining on social media, someone asking questions that they’d have answers to if they read the website or anything else that requires some online communication, do you really need to reply right away? Yes! If you’re not responsive to your customers online, your reputation can plummet. If someone is unhappy with your business and voices their concerns online, make sure that you have a representative respond to them as soon as possible. Even if you don’t have a solution yet, you want to make sure that they feel heard. When
Are you still using an in-house server to host your website? With all the benefits of fast cloud based hosting, it’s probably time to make the switch. We’ve put together a full guide below to the benefits of using the cloud so you can review the advantages before you make your decision. From customizable storage sizing to faster speeds, you’ll increase your business capabilities with cloud based hosting.
How To Set Up Conversion Tracking You’re probably reading this because you already have your Google Ads campaign going. Have your ads/keywords been generating the number of clicks you had hoped and have you done your SEO research? If you’re not sure, you need to install conversion tracking to see how many are turning into sales. This tool in Google Ads will help you find out how great your ad campaign really is when it comes to sales, leads, email sign-up, downloads, and other important factors. Your business will be rewarded once all the metrics are clear to you. Conversion Tracking Basics Generate a little HTML code within Google Ads. Paste that into the webpage most popularly visited after a conversion completion. Let’s get started. Click the Tools and Analysis tab in Google Ads Choose Conversions In the All Conversions page, click +Conversion Then follow the prompts to fill out the form Google Ads uses to generate the right HTML code. This is the code you’ll paste into your amazingly awesome website. Name it Pick the source of conversion (i.e. “Contact form conversions”) Select the
Why You Need Cloud Hosting Have you connected to the cloud? Many business owners are under the misguided impression that cloud hosting is unsafe or insecure. How can you control and protect your private information when it’s out in the world and out of your grasp? Believe it or not, cloud hosting is actually one of the safest and most popular ways for businesses to manage their information in 2020. Are you behind the times? If you’re not convinced, we’re here to help. Keep reading to learn about the benefits of cloud hosting so you can make an informed decision for your business.
Comparing Website Systems: A Quick Guide To Each Option When it comes to a business website you have a multitude of options to choose from, and this can be overwhelming. Do you choose a free website building platform, a self-hosting platform such as WordPress or, a cloud-based eCommerce system? Correctly identifying your needs and demands of the future website will see you choosing the best option for you and your business. Below, we’ve put together a brief guide on the pros and cons of each business website option in the hopes that this saves you some time and the feeling of being overpowered by the number of solutions open to you.
SSL Certificates Offer A Higher Level Of Trust And A More Secure Online Shopping Experience An SSL certificate performs two key functions. Firstly it provides critical data security and personal information integrity for your users on your business website. Secondly, the trusted certificate is also an effective best practice SEO technique furthering your goal of better online visibility. Sensitive information (phone numbers, credit card details and bank account information) that are not encrypted are at risk of being discovered by the attentions of less than savoury internet users like identify thieves, placing your users in danger of finding themselves victims of fraudulent activities. Having an SSL certificate for your website gives your customers peace of mind that their personal information is secure and that yours is a trusted business. When business operational costs are a weighty concern, business owners may ask themselves if it is worth obtaining an SSL Certificate. Think of the costs of not securing your website. The many benefits of having an SSL Certificate for your website far outweigh the cost of obtaining one. Your investment is paid many times over as
Why Should I Choose WooCommerce For My Shopping Cart? WooCommerce provides a very simple, easy and effective e-commerce platform which creates shopping cart integration with a WordPress website. It powers 37% of all shopping stores. Scalable: WooCommerce will grow with you from selling one product to thousands. Unlike other cloud shopping cart solutions, you will have full access to the source code of your website. You are not limited to what can be coded on your site if you need additional functionality as your business grows. You can also move your site to another hosting platform if you wish in the future and take all your data with you easily. You might not realise it yet but this is a huge factor in why choosing WordPress and WooCommerce is a smart move.
Using Your Website As A Selling Tool Make your website an effective salesperson An effective website can make it so much easier to gain new customers and generate quality leads. Remember your website is not just a marketing tool it can also be a business tool to sell your products 24/7 or automate administrative work.
7 Tips for Website Upgrades If your website is in need of an upgrade, basically there are several mistakes that you could potentially make. So, I have compiled some website upgrade tips to help you with ensuring that you don’t make any of those mistakes and that your website gets off on the right foot. Needless to say, your goal is probably surpassing your competition, outranking them in the search engines, building an exceptional website, or all of the above. That’s why you need to take these tips under consideration. If you were to go to an agency for this purpose, they would probably only be focusing on their specialised area of expertise, whether it’s SEO, graphics or whatever, but you need every area of your website to work properly. We will go into this further in three major areas, which are the CMS or system that you are using, your website design, and its content. Following that, we will then provide a few marketing tips that work well in unison with all of these areas.
Why Do I Need A Website? “The Internet is one of the first places a person will go to get information about a product or service before they buy” In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a business in their area that provided the product or service they were in need of. They normally supplied a name and phone number, address and maybe a graphic with a list of services and/or products. With the Internet today, that same customer can go to a search engine such as Google, Facebook or a directory site and be presented with a list of businesses that fit their needs, with links to their web pages, apps or social media pages. Those pages are loaded with information such as product information, location map, a phone number or even a shopping cart which allows the customer to order products and services online, all without ever having to leave the house or office. Perhaps you have a “service” oriented business such as
Joomla vs WordPress Are you using Joomla and looking to switch to WordPress or vice versa? To be honest, both of these website systems are awesome, they aren’t perfect as both have there ups and downs but on a whole, they do a great job of managing your website’s content. If you are updating your own site then you will probably find it easier to navigate your way around WordPress, with pages and posts it pretty simple to work out once you have made a few posts or edits. The WordPress media system for adding images is definitely a benefit, it’s easy to simply upload images and add them to your page. The downside is you can’t assign images to folders to make managing files easier later on without a plugin. With plugins to enhance the system images can be reduced to speed up the site. Joomla is not as easy in the image department, we install JCE editor to give more options for loading up images and adding them to pages, however, Joomla offers a folder system so you can assign files and images
If not, it’s time to revisit your branding strategy. Brand recognition is one of the most valuable things a company can have, and it builds long-lasting relationships with customers. Keep reading to learn more about the branding process and how to create a company that looks professional and stands out from the competition.
Welcome to the Website BluePrint! In this guide, we will show you everything you need to know about the importance of website design, and how you can leverage certain principles to turn your website into one of your business’ biggest assets, and the online marketing strategies and activities you can undertake to help grow and expand your business. We have consulted with some of the leading online marketing and design experts in the industry to provide us with leading and easy to implement best practices of website design, and successful digital marketing practices that you can easily adopt in your daily marketing activities. The guidelines are written to be easily understandable and follow and can be applied to all types of businesses.
Get the answers with a Free Website Performance & Digital Marketing Audit
50 best practise tips including technical and do it yourself SEO.
Not sure how to take your business to another level, wasting money on platforms that aren’t converting or simply have to know idea how to make things work. That’s where we come in.
Rob has been coaching businesses in Digital Marketing, SEO and Websites since 2006.
His company RCS Digital Pty Ltd will help you across so many areas including web & social, graphic design, video production, branding, content creation and more. First, step you need a strategy and that’s where we come in.
Learn more about your business first by engaging us for an initial call and business audit.
© 2022 RCS Digital Pty Ltd – All Rights Reserved.
Email: 
Phone: 
44 Pine Ave, Davistown NSW 2251, Australia