Successful Google Adwords Campaign: The Must-Have Features Google AdWords is a terrifying platform. Misuse it, and you’d be better off throwing money in the bin and yelling “work, Google, work!” Of course, you don’t want that. You want your ads served to qualified leads that convert, that drive revenue to your business. A winning AdWords campaign requires planning, and in this article, we’ll show you the necessary features of a successful campaign. Know Your Targets and Goals This might seem like Marketing 101, but a great Google AdWords campaign demands knowing your targets and your goals. Who is your audience, and what do you want them to do? Building a target audience starts with a customer profile. You need to know their likes and dislikes, what they are searching for, and how they need help. This will help you build a strong pool of keywords related to your business. Think “user intent.” What does your ideal customer look like and look for when soliciting your business? Whilst developing a keyword pool, pick from the full spectrum—broad to focused. Get exact matches, phrase matches, and broad matches […]
How To Set Up Conversion Tracking You’re probably reading this because you already have your Google Ads campaign going. Have your ads/keywords been generating the number of clicks you had hoped and have you done your SEO research? If you’re not sure, you need to install conversion tracking to see how many are turning into sales. This tool in Google Ads will help you find out how great your ad campaign really is when it comes to sales, leads, email sign-up, downloads, and other important factors. Your business will be rewarded once all the metrics are clear to you. Conversion Tracking Basics Generate a little HTML code within Google Ads. Paste that into the webpage most popularly visited after a conversion completion. Let’s get started. Click the Tools and Analysis tab in Google Ads Choose Conversions In the All Conversions page, click +Conversion Then follow the prompts to fill out the form Google Ads uses to generate the right HTML code. This is the code you’ll paste into your amazingly awesome website. Name it Pick the source of conversion (i.e. “Contact form conversions”) Select the […]
Why You Need Cloud Hosting Have you connected to the cloud? Many business owners are under the misguided impression that cloud hosting is unsafe or insecure. How can you control and protect your private information when it’s out in the world and out of your grasp? Believe it or not, cloud hosting is actually one of the safest and most popular ways for businesses to manage their information in 2020. Are you behind the times? If you’re not convinced, we’re here to help. Keep reading to learn about the benefits of cloud hosting so you can make an informed decision for your business.
Comparing Website Systems: A Quick Guide To Each Option When it comes to a business website you have a multitude of options to choose from, and this can be overwhelming. Do you choose a free website building platform, a self-hosting platform such as WordPress or, a cloud-based eCommerce system? Correctly identifying your needs and demands of the future website will see you choosing the best option for you and your business. Below, we’ve put together a brief guide on the pros and cons of each business website option in the hopes that this saves you some time and the feeling of being overpowered by the number of solutions open to you.
SSL Certificates Offer A Higher Level Of Trust And A More Secure Online Shopping Experience An SSL certificate performs two key functions. Firstly it provides critical data security and personal information integrity for your users on your business website. Secondly, the trusted certificate is also an effective best practice SEO technique furthering your goal of better online visibility. Sensitive information (phone numbers, credit card details and bank account information) that are not encrypted are at risk of being discovered by the attentions of less than savoury internet users like identify thieves, placing your users in danger of finding themselves victims of fraudulent activities. Having an SSL certificate for your website gives your customers peace of mind that their personal information is secure and that yours is a trusted business. When business operational costs are a weighty concern, business owners may ask themselves if it is worth obtaining an SSL Certificate. Think of the costs of not securing your website. The many benefits of having an SSL Certificate for your website far outweigh the cost of obtaining one. Your investment is paid many times over as […]