The ultimate goal of most marketing efforts is to sell more things. To do this, ensure your audience knows you, trusts you, and is willing to buy from you.
The marketing arena is continuously evolving. Each year brings in new technologies and trends. So continually updating your business’s marketing strategy is an absolute must.
With tons of tools for digital marketing, it’s become more difficult to keep a marketing strategy organised. To help you stay on top, we created this 2020 marketing checklist so you can address this year’s opportunities and major trends.
“The problem in today’s society is that we don’t share a common baseline of facts. You are entitled to your own opinion but you are not entitled to your own facts.” ~ Former US President, Barrak Hussein Obama.
Every industry has its rules, its facts and its myths. In the digital marketing industry, it is easy to confuse fact and myth. It is not uncommon to have a client who believes that their website is already topping the ranks or that a particular approach would work for him/her simply because it worked for a friend.
Ensuring that your SEO efforts pay off in the long run often means that you have to keep a close eye on your site structure, and the pages you link out to. In this post, we’ll have a look at 404-page errors, and the impact these errors can have on your SEO effectivity.
Welcome to the Website Design and Online Marketing BluePrint!
In this guide, we will show you everything you need to know about the importance of website design, and how you can leverage certain principles to turn your website into one of your business’ biggest assets, and the online marketing strategies and activities you can undertake to help grow and expand your business.
We have consulted with some of the leading online marketing and design experts in the industry to provide us with leading and easy to implement best practices of website design, and successful digital marketing practices that you can easily adopt in your daily marketing activities.
The guidelines are written to be easily understandable and follow and can be applied to all types of businesses.
Every business knows that what keeps them afloat is their ability to attract, convert and retain customers, and as online marketers, we’re always being asked how we help our clients stay ahead of the game.
To answer the question, we have a comprehensive approach that you can read about below, but before we look at the digital part, we always like to start by undertaking a comprehensive audit of your website and all its branding elements. This is the foundation of your efforts, as you won’t be able to get anywhere with customers if your branding isn’t effective.
This means we take a look at everything from your website home and landing pages, to your social media profiles, directories, advertising banners and other elements. It’s important to remember that great graphics, content and imagery showing off your products and services is paramount to online marketing success in a competitive market.
Welcome to our WordPress Tutorial page
Below we’ve tried to cover the most basic tasks you’ll need to complete in the early days of using WordPress by yourself. As mentioned on our “Why WordPress” page, the more you use WordPress, the better and more skilled you’ll become with this fantastic free CMS platform. Don’t freak out, it’s a lot of fun!
If you’re interested in what WordPress is, and why we advise so many of our clients to build their business or personal websites on this platform, please visit this page for some info.
When it comes to a business website you have a multitude of options to choose from, and this can be overwhelming. Do you choose a free website building platform, a self-hosting platform such as WordPress or, a cloud-based eCommerce system?
Correctly identifying your needs and demands of the future website will see you choosing the best option for you and your business. Below, we’ve put together a brief guide on the pros and cons of each business website option in the hopes that this saves you some time and the feeling of being overpowered by the number of solutions open to you.
An SSL certificate performs two key functions. Firstly it provides critical data security and personal information integrity for your users on your business website. Secondly, the trusted certificate is also an effective best practice SEO technique furthering your goal of better online visibility.
Sensitive information (phone numbers, credit card details and bank account information) that are not encrypted are at risk of being discovered by the attentions of less than savory internet users like identify thieves, placing your users in danger of finding themselves victims of fraudulent activities.
Having an SSL certificate for your website gives your customers peace of mind that their personal information is secure and that yours is a trusted business.
When business operational costs are a weighty concern, business owners may ask themselves if it is worth obtaining an SSL Certificate. Think of the costs of not securing your website. The many benefits of having an SSL Certificate for your website far outweigh the cost of obtaining one.
Your investment is paid many times over as the certificate indicates to customers that yours is a trusted website and that their banking details are secure. They are far more likely to make purchases from your website than from a competitor who doesn’t have an SSL Certificate.
The Australian e-commerce industry achieved growth of almost $33 billion in sales, a statistic that points to the enormous potential of online retail. Of course desired success in your e-commerce business is heavily dependent on providing a secure shopping experience.
Do you need an SSL Certificate for your business?
Any website that requires users to have a login username and password benefit from the higher level of protection offered by having information sent over the internet encrypted. E-commerce websites especially have more need than most other online businesses to provide extra security and trust.
An SSL certificate – Secure Sockets Layer – is used for:
- Promoting trust
- Better security against phishing attacks
- Meets PCI Compliance required for a business website to accept credit card information
The process of obtaining an SSL Certificates includes your business being placed through a number of security checks to verify authenticity. Do you have even more question on this process or any other security concerns? RCS Websites is your go-to resource and service provider for all your business websites needs.
Related Tags: Web Design Central Coast
WooCommerce provides a very simple, easy and effective e-commerce platform which creates shopping cart integration with a WordPress website. It powers 37% of all shopping stores.
WooCommerce will grow with you from selling one product to thousands. Unlike other cloud shopping cart solutions you will have full access to the source code of your website. You are not limited to what can be coded on your site if you need additional functionality as your business grows. You can also move your site to another hosting platform if you wish in the future and take all your data with you easily. You might not realise it yet but this is a huge factor in why choosing WordPress and WooCommerce is a smart move.
Make your website an effective salesperson
An effective website can make it so much easier to gain new customers and generate quality leads. Remember your website is not just a marketing tool it can also be a business tool to sell your products 24/7 or automate administrative work.