Does your company have a recognisable brand?
If not, it’s time to revisit your branding strategy. Brand recognition is one of the most valuable things a company can have, and it builds long-lasting relationships with customers.
Keep reading to learn more about the branding process and how to create a company that looks professional and stands out from the competition.
Four Steps of the Branding Process That Make Your Company Stand Out
Marketing and branding can seem complicated if you’re not sure where to start. To make things simple, we broke a basic branding strategy down into seven steps:
1. Focus on Your Values
Every company has a unique purpose and values. Before you start building your brand, it’s essential to write out your goals and values as a company. Writing an official brand mission statement is an excellent way to ensure both your employees and potential customers understand your company and its purpose.
A mission statement helps customers get to know you and your company on a more personal level. Employees that live a company’s values every day create a quality experience and excellent customer service, which makes your brand stand out in the eyes of prospective customers.
2. Research Your Competitors
After you create a mission statement, you should be able to understand the value that your company adds and why you stand out among your competitors. However, you should still research the industry and see who you are competing with. You’ll want to make sure that your company brand is unique.
3. Get to Know Your Target Audience
Your brand can’t be everything to everyone, which is why you need to get to know your ideal customer and what their wants and needs are. Once you understand their buying habits, you can tailor your brand and messaging to appeal directly to them.
4. Keep a Cohesive Design
Consistency is the key to good branding. When you have a good idea of what your brand is and what it should look like, make sure it is consistent across all of your marketing channels, such as your website, social media, and email communications.
Start with a logo, as well as fonts and a color scheme that you will use consistently. If you need some inspiration, take a look at brands you admire.
When you have a good idea of what your brand should look like, it’s a good idea to put together an official brand kit. This kit includes your colors, fonts, and other elements that make your brand unique.
5. Be Patient
Good branding doesn’t happen overnight, so be patient. On average, it takes 5 to 7 impressions for someone to remember your brand. Building a brand that people love and recognize will take time, but it’ll be worth the effort.
Learn More About Marketing and Branding
The branding process might seem intimidating, but you can build a successful brand with the right marketing experts by your side. The experts at Red Chameleon are here to help you get your brand up and running. We offer tons of different services designed to get your brand more traffic and convert that traffic into new customers.