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Get the answers you need to succeed with digital marketing

RCS Digital are experts in SEO, Google & Facebook Ads, Website Design and Social Media Marketing. Get more leads, sales and conversions with our help! Get Started Today!

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Frequently Asked Questions

FAQs are a digital marketer’s best friend. They provide valuable insights into what people are searching for online and can be used to improve website design, content, and SEO. Google Ads also allows you to add a website link extension so having a dedicated FAQ page on your site is an essential tool for driving traffic to your business. FAQs can also help you identify potential barriers to conversion and help you troubleshoot them accordingly. In short, FAQs are an essential part of any digital marketing strategy and should not be ignored.

Here are some questions that our customers often ask us before they engage with our company. If you don’t see your question listed below, please contact us, and we would be more than happy to answer it for you.

FAQ's for Digital Marketing Services

Digital marketing services encompass various activities carried out online through digital channels such as search engines, social media, email, and websites.

Some of the most common digital marketing services include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

The best way to determine which digital marketing services are right for your business is to assess your business goals and objectives. You can identify the specific digital marketing activities to help you achieve those goals.

Digital marketing services can vary significantly, depending on the scope and scale of the activities involved. Generally speaking. However, most digital marketing services are very affordable, particularly when compared to traditional marketing methods.

The best way to get started with digital marketing services is to identify the most relevant channels to your business and then develop a strategy for using those channels to reach your target audience. Talk to us for more information.

FAQ's for SEO

SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.

When people are ready to buy, they usually conduct their research on Google before making a purchase. When compared to other platforms, Google is more trustworthy in its organic rankings.

Any business may invest money to have advertising on Social Media. However, Google organic rankings are more reliable and safe. As a result, your company needs to be listed on Google. It’s a no-brainer.

SEO is essential because it helps your website earn higher web traffic levels and improve its visibility. We also recommended pushing content to social media to cover a wide range of touchpoints and develop trust over time on many platforms to build brand awareness.

Local SEO is essential if you have a physical storefront that you want people to be able to find. If you’re not optimized for local search, you’re missing out on potential customers searching for your products or services in your area. Make sure your website is mobile-friendly and you have accurate and up-to-date NAP (name, address, phone number) info listed on your site and across the web. Encourage customers to leave reviews on popular platforms like Google Maps, Facebook, Trustpilot, Industry quoting sites and Yelp.

Learn More: Local SEO

Every business owner needs to understand the difference between organic and local SEO – Click Here

Some common ways to improve your SEO include optimising your website content, building backlinks, and improving your website’s load time and mobile-friendliness.

Not having a clear purpose or target audience, not optimising website content, and building backlinks from low-quality websites.

The cost of SEO can vary depending on the scale and scope of the project. Generally, however, most SEO projects are very affordable.

Yes, we offer free website audits to provide you with a clear understanding of any technical issues with your website. Get in touch with your website address, target keywords, and up to 5 competitors’ websites, and we will report and track your business on Google.

Positioning on Google’s first page requires dedication and time, but it may be doable depending on the competition and the pertinence of your content. We touch upon SEO while we construct your website, yet to rank high in searches, more consistent effort is needed. But don’t worry–we can help you out with that!

Google Analytics, Google Search Console, and Moz are all common SEO tools. If you want your marketing efforts to be successful, do plenty of research on what subjects and keywords people are actually interested in and searching for. Use Google keyword research tools, SE Rankings, Keysearch.io or any other platform that provides competitive analysis as well as research.

If you need assistance understanding your research, don’t hesitate to reach out to us. We also recommend against creating your website until you know your target audience and have a content strategy in place.

FAQ's for Social Media Marketing

Social media marketing (SMM) is the process of using social media platforms to promote and grow your business. Staying up-to-date and engaging potential customers with quality content establishes you as an authority figure in your industry. When people know that you’re knowledgeable about what you’re selling, they’ll be more likely to engage with your business.

Some common ways to use social media marketing to grow your business include creating and sharing engaging content, running social media ads, and holding social media contests and Giveaways. We strongly advise you to establish website content regularly with high-quality creatives and share this on social media channels. Get in touch if you need help with social media posting and scheduling.

Not having a clear purpose or target audience, not creating engaging content, and not promoting your content enough.

Creating engaging content targeted to your specific audience and promoting your content regularly on social media platforms.

The platforms you use for your SMM will depend on your business goals and target audience. Some popular social media platforms include Facebook, Twitter, LinkedIn, and Instagram.

FAQ's for Web Design & Development

Yes, you have ownership of it, with all necessary access passwords. We’ll also give training to you, and your staff if it’s part of your package or provides a screenshot video on how to make basic updates.

We encourage you to maintain the site as part of a comprehensive package. Clients may make mistakes with their updates, causing Google ranking issues, which is something we don’t want. We can also update page content or create new blog entries for you regularly.

Checkout our Marketing Kickstart – click here

Check Website Hosting, SEO & Optimisation – click here

The building process for a website usually takes 4-8 weeks, give or take depending on the size of the website and if content needs to be written as well as creatives. If you have a specific timeline in mind that you need your new site built by, we can certainly try to accommodate that. Just let us know ahead of time. However, if you want a bigger project done right, it might take longer, and there might be some delays during approvals – but it’ll be worth it!

Your website is like a small fish in a big ocean so it is highly advisable to have your website seo optimised as well as listed in local search results and local directories. A pay per click campaign and social media strategy will also help . Remember unless you are a global or national company with unique products, potential customers search globally but buy locally and you need to be found on the first page.

For more information on Search Engine Optimisation  – click here

You can cancel the monthly support service any time and take your data with you. RCS Digital will provide you with a zipped-up file of your entire website and database and create user access to the server to migrate your website to new hosting.

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WordPress is our preferred website building platform because it offers excellent design capabilities, and its user interface is easy to learn. That said, we’re happy to build a website on another system if that’s what the project calls for. We’re experienced with platforms like Shopify, Wix, Squarespace, and Joomla, so whatever you need, just let us know.

Yes, that’s correct. We want as many people as possible to visit your website! Our search engine marketing professionals will make sure your website is properly setup and optimized for top Google search rankings, and once it goes live, we can generate material that helps you rise in the ranks. We also offer continuous SEO, social media, advertising management, content creation, and other services to businesses in competitive markets.

Yes, is will rank. It may rank on the first page, but it varies depending on the relevancy of your content and how many other people are writing about the same thing. We touch on SEO when we construct your site; however, to rank higher in Google requires more dedication over time. If you want to pursue this, let us know – we’re happy to help you achieve that goal.

We can manage your Google cloud servers for you if you’d like, or we can help facilitate keeping them with your current provider. We also handle backups and security updates to keep hackers at bay as much as possible.

Our Fast Google Cloud Hosting Packages – Click Here

As part of a maintenance or hosting package, all our sites are updated and maintained regularly to keep your site running smoothly. If you host the website, then you will need a support package. We highly suggest that you avoid using cheap shared hosting.

Not having a clear purpose or target audience, not being mobile-friendly, and having a poor user experience.

Having a clear purpose and target audience, designing with a mobile-first approach, and creating a great user experience.

FAQ's for Google Ads

Google ad management is the process of creating and managing Google Ads campaigns to promote your business on Google.com and its partner websites.

Google ads are more than only search; we specialise in competition website visitor ads (the perfect audience and cheaper to run) plus Smart Campaigns, Display and the new Performance Max which includes Smart Shopping. 

Every business is different with a unique level of competition so get in touch and we can determine what your competitors are currently spending on ads and how we can help.

Having a fast and secure website is essential for any form of advertising, so we will audit your website and discuss ways to optimize it for conversions.

Not having a clear purpose or target audience, not creating effective ads, and not monitoring your campaign regularly.

 

Creating effective ads targeting your specific audience and monitoring your campaign regularly to ensure its effectiveness.

The cost of Google ad management can vary depending on the scale and scope of the project. Generally, however, most projects are very affordable.

If your campaign is active and you’re getting clicks and impressions, your ad is likely showing to customers. However, your budget, website quality, ad quality, location settings, and keyword themes determine when and where your ad shows.

Learn more about what determines when and where your ad shows on Google.

Yes, we offer free consultations to provide you with a clear understanding of your needs and how we can help you. Get in touch with your website address and target keywords, and we will be happy to assist you.

Local SEO Master Plan

Get a simple local SEO strategy by sharing your business name, type of business, and location, like “Solar Installers Central Coast.” This plan will improve your local SEO and Google Business Profile, boosting visibility.

“Local Business Rankings and Reviews Management"