To succeed in today’s digital world, businesses must adopt holistic digital marketing strategies. By taking a holistic approach, businesses can ensure that they take advantage of all the digital tools and platforms available. This will increase their online visibility and help them build better relationships with their customers.
What is a holistic digital marketing strategy?
A holistic digital marketing strategy considers all aspects of a business’s digital presence. It takes into account both internal & external factors to create a seamless customer experience. Holistic marketing focuses on creating long-term customer relationships rather than just looking for short-term gains. This includes everything from the website and social media platforms to how the business communicates with its customers.
Why is it important?
In today’s digital age, it is more important than ever for businesses to have a strong online presence. A holistic approach to digital marketing will ensure that businesses are visible where their customers are looking for them. It will also help businesses build better customer relationships by providing them with the necessary information and support.
How can I create one?
There are a few key things to keep in mind when creating a holistic digital marketing strategy:
- First, you need to identify your goals and objectives. What do you want to achieve with your digital marketing efforts?
- Once you know your goals, you need to create an action plan. How are you going to achieve your goals? What tools and platforms will you use?
- Next, you need to put your plan into action. This involves creating content, engaging with your audience, and measuring results.
- Finally, based on your results, you need to adjust your strategy as needed. What worked well? What didn’t work so well? Adjust your strategy accordingly and continue working towards your goals.
Multiple teams, departments, and outside contributors play a role in your brand’s success. In reality, nearly every facet of your business impacts your online presence in some way:
Your digital marketing team or firm is responsible for creating and delivering marketing messages relevant to your target audiences and driving traffic to your website.
Your website’s developers, copywriters, graphic designers and UX designers are responsible for creating clear and concise journeys that guide your visitors from the landing page to making a purchase or other types of conversions.
Your customer service team can help visitors transition from online to offline sales and assist those who get stuck along the way. By providing a great experience, your customer service team represents your brand in a positive light.
Your social media team or PR agency manages your brand’s voice, tone and message across all social media channels.
You need to think about all aspects of your services and how they are delivered and managed. Customer experience is a number that cannot be accurately measured on a scale but instead is represented numerically using data throughout the customer journey. Your service delivery and operations teams have an enormous role in influencing your consumers’ experiences, which they will take back online in the form of reviews, comments, and suggestions.
With all these different teams and agencies influencing your online brand, it makes sense that your digital strategy should coordinate all of them, not just focus on one or two.
A holistic digital marketing strategy is essential for any business that wants to succeed in today’s digital world. By considering all aspects of their online presence, businesses can ensure they are visible where their customers are looking for them. They can also build better relationships with their customers by providing them with the necessary information and support.
Do you need help creating a holistic digital marketing strategy for your business? Contact us today, and we will be happy to assist you.