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Websites that rank among the first five search results in Google get 67.6% of all the clicks. How many times have you convinced yourself that you should be among these top results?
If you are eyeing the top spots in search engines, you have probably considered creating a content strategy that will boost your Google ranking. After all, it’s one of the best ways to increase your online visibility by making your website show up at the top of the search results on Google.
However, you may not know how to create a content strategy. Don’t worry. We’re here to help.
Here are a few tips to get you started on creating a content strategy that guarantees you high Google rankings.
Target the Right Keywords
If you want to rank on the first page of Google, you need to target the right keywords.
Start by finding out which keywords are most relevant to your business. These are keywords that your target audience is likely to use when searching for your products and services online.
A crucial tip here is to target long-tail keywords, which are more specific and have lower competition. You can also choose keywords that improve your local SEO when people use localised search terms.
You can also snoop on your competitors to find the keywords they’re using and copy them. Include your keywords in the content you post on different platforms for a higher Google ranking.
Vary Your Content
There is no one-size-fits-all approach to creating content that ranks highly on Google. You need to try out different types of content and see what works best for your audience.
Your content marketing strategy shouldn’t just focus on written content. Google also loves websites that have a variety of content types, such as videos, infographics, and images.
Varied content is more likely to engage users and keep them on your website longer. And the longer someone spends on your website, the more Google will perceive your website as relevant and useful.
So, don’t just focus on written content. Mix things up and include other types of content in your content strategy.
Make Your Content Easy to Understand
Make sure that your content is easy to understand. The last thing you want is for users to bounce from your website after landing on a poorly-written article or video.
To ensure that your content is readable and engaging, follow best practices for writing online content. This includes using short sentences and paragraphs, breaking up text with headings and subheadings, and using bulleted lists.
You can also include relevant images and videos to break up the text and make your content more engaging.
You should also use simple language that everyone can understand. Avoid jargon and industry-specific terms that your target audience may not be familiar with.
Aim for Longer Content
Google prefers websites that have longer content. This is because longer content is usually more informative and comprehensive, which is what Google wants to rank high in its search results.
Google perceives tower pieces as more authoritative and will rank them higher. Long-form content is also more likely to earn backlinks from other websites. The article is also seen as more credible, boosting your conversion rate.
So, if you want to rank higher on Google, aim for longer content. A good rule of thumb is to aim for at least 1,000 words per post.
Of course, this doesn’t mean that you should create long, rambling content for the sake of it. You still need to ensure that your content is well-written and engaging.
Improve Your Website’s Design
Your website’s design can also have an impact on your Google ranking. Google wants to rank websites that provide a good user experience.
Any shrewd marketer will tell you that it’s vital to have a well-designed and easy-to-navigate website when marketing businesses online. All your content should be easy to find and access.
Your website should also be responsive, which means it should adjust to different screen sizes. This feature is important because more people are using their mobile devices to access the internet. If your website isn’t responsive, Google will penalize you in its search results.
Create Valuable and Credible Content
To boost your Google ranking, you need to create high-quality content that’s both valuable and credible.
You should focus on producing content that is useful for your target audience. The content should provide them with the information they are looking for and help them solve a problem or meet their goal.
You can use various strategies to determine the type of content your audience will love. For example, you can browse social media to see the trending topics or questions people often ask. You can use this information to create social media content that people will most likely engage with.
When creating your content, ensure it’s credible. You have to do thorough research and present accurate information to your audience.
You can include data and statistics from reliable sources in your content. You can also link to relevant websites. This will increase your website’s authority in the eyes of Google, which can improve your ranking in its search results.
Monitor Your Pages’ Performance and Optimise The Ones With Low Performance
Google also favours websites that are regularly updated and maintained. So, you need to monitor your pages’ performance and optimise the ones with low performance.
For example, you can find your pages that rank between pages 2 and 5 of Google search results. Refine them to ensure they get a high Google ranking. You can also refurbish your old content by presenting it in a format that your target audience will love.
You can monitor the pages using various tools, such as Google Analytics, to track users’ engagement with your content. Based on this information, you can produce more content types that your audience will love.
Create a Content Strategy That Boosts Your Google Ranking
Marketing your business online requires that you create a content strategy that will help you rank highly on Google. To do this, you need to follow the best practices outlined in our article.
If you need help with your content creation strategy, reach out to our team at RCS Digital Pty Ltd. We’re digital marketing experts who will handle all your online marketing needs, including creating content to help you clinch the top spot on Google.
Get in touch with us today so we can start working on your content strategy.