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Around 75% of searchers don’t click past the first SERP (search engine results page). Learning how to get to the top of Google will ensure that your site gets more traffic than ever.
About 51% of all website traffic comes from organic searches. When you rank higher in SERPs, you attract more organic traffic.
Organic traffic is easier to convert into sales, so you’ll generate more sales as a result. Isn’t that neat? Therefore, it’s worth it to tweak your SEO strategy for 2020.
Here’s what you should know about how to be on top of Google’s first page:
Mobile and Voice-Friendly Designs
As mobile searches increase, so does the emphasis on mobile optimisation. Google takes into account how user-friendly a site’s format, making it one of the top Google trends. Ever since Google introduced the Mobile-First Index, they mostly use a site’s mobile version for indexing and ranking purposes.
Voice searches are also increasing in frequency and SEO importance. People often conduct voice searches on the go, so they’re popular and accessible. You’ll tap into a whole new search audience by optimising your site for voice searches.
When it comes to keywords, think long. Long-tail keywords are keywords that contain 3 or more words.
Long-tail keywords’ search volumes tend to be lower, but they’re one of the most significant search trends on Google because they’re specific. That is, they target specific audiences and answer specific questions.
There’s less competition to get on Google’s first SERP for long-tail keywords, so you’ll dominate the first SERP with a strong content strategy. Go get ’em!
Knowing how to get on top of Google search means mastering snippet optimisation. A snippet is a quick excerpt/answer to a query that Google displays on the tippy top of the first page. The trick is to provide a concise answer under 90 characters.
H2 and H3 subheadings trigger the snippet feature. Include strong, relevant keywords in your headings to help crawlers understand that you’re answering a question.
Make Your Website Secure
Secure websites are one of Google’s top trends because it makes your website more user-friendly. Once users see “https” at the beginning of your web address, they trust your site much more.
There are 3 layers of protection to secure sites: authentication, encryption, and data integrity. Talk about a triple whammy! People will spend more time on your website if they know it’s secure, which will eventually boost your ranking.
Learning How to Get to the Top of Google is Easier Than You Think
On any given day, Google receives over 63,000 searches per second. Knowing how to get to the top of Google in 2020 will help you get in on some of those searches.
Researching SEO is important, but never underestimate the power of simple SEO tactics to get on the top. For instance, maintaining a fresh, consistent content calendar will attract more organic than simply having some old, keyword-rich articles.
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