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Do you know how to run a successful social media campaign for your company? This is a great way to boost your businesses’ growth, site traffic, and sales through your social media platforms.
Keep reading for tips and tricks on how to run a social media campaign. Use these strategies to take your social media marketing to the next level.
Purpose and Goal
Before planning your social media campaign, you will want to identify what the purpose of the campaign is. Are you hoping to build brand awareness and grow your social community? Or perhaps your hoping to generate website leads to boost profits?
Your purpose will shape your entire campaign strategy. You can then transition your purpose into a goal, but setting up a tangible number you’d like to reach. Make sure that your goal is both measurable and specific.
This will allow you and your team to get on the same page, and work toward campaign methods that will allow you to best reach these goals.
Select Social Channels
Now that you know your purpose, you can begin to figure out what platforms would best suit your needs. Cross-promoting across a few channels may work for your company, whereas focusing on one platform may be best for others. Overall, choosing 2-3 platforms to focus on will be best.
To help you pick the best platform for your campaign, do some research on your social media engagement to see where your customers are most active. You could also do some competitor research to see what platforms are most successful for those in your industry. You should also consider what platforms pair well together in terms of content and audience type.
Create a Social Media Style Guide
In order to keep your social media marketing consistent across all channels, you will want to make a style guide. This is a must for establishing brand awareness across your platforms. This guide should include specific details, such as your brand’s voice, interactions with customers, and post format.
Plan Your Content
Using a social media calendar, plan out what content you will post and when. This will allow you to keep track of the content you post throughout your campaign. Make sure you are using various content types to keep your followers engaged while diversifying your feed.
Mix up images with infographics, videos, and GIFs to avoid a stagnant campaign. You should also consider details such as what hashtags and keywords you will use.
How to Run a Social Media Campaign
To market on social media successfully, there is no way you can just wing it. Make sure that you have a plan in place so that you can use your social media channels to build brand awareness, grow your customer base, and boost profits in no time. Keep these tips on how to run a social media campaign in mind to take advantage of this powerful marketing tool.
Do you need professional assistance with your social media marketing? Contact us today to get started on taking your digital marketing to the next level.