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Local SEO vs. National SEO: Which Is Right for Your Business?

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As a business owner, you understand the importance of online presence. The first step to creating one is optimising your website for search engines, otherwise known as SEO. However, with so many options, deciding on the right SEO strategy for your business can take time and effort. Two popular options for optimising your search engine ranking are local SEO and national SEO. They both share similar strategies but have different objectives.
In this blog post, we will explore the differences between local SEO and national SEO and determine which is well-suited for your business.

Understanding Local SEO

Local SEO involves optimising your website for search engines to rank higher in local search results. It is the process of optimising your website for specific local areas. It includes targeting specific local keywords and optimising the content on your website to appeal to the local target audience. Local SEO incorporates Google Business Profile, citations, and backlinks from local websites.

The purpose of local SEO is to help small businesses rank higher in local search results when customers search for products or services in their area. For example, if you own a local cafe, potential customers will use search engines to look for a cafe near them, and if your website has been optimised for local SEO, your business will be more likely to show up at the top of the search engine results.

Understanding National SEO

National SEO is more extensive than local SEO and focuses on increasing website traffic on a larger scale. It involves optimising your website globally and targeting general industry keywords that help generate traffic from across the country or internationally. Some common national SEO strategies include keyword optimisation, onsite optimisation, backlinking from high-authority websites, and building brand awareness.

National SEO aims to increase website traffic from all over the world and help businesses reach a wider audience. For example, if you own an online clothing store, your target audience is wider than your locality. National SEO will help your website rank higher for general industry-specific keywords and draw customers from different regions to your website.

Which is right for your business?

When it comes down to choosing between local and national SEO, it’s essential to consider your business’s goals, target audience, and budget. Local SEO is relatively inexpensive and more cost-effective for small businesses with a local target audience. In contrast, national SEO is more expensive but ideal for bigger brands or businesses with a broader target audience.

If your business offers local services or products and wants to increase local leads and sales, then local SEO is the right choice for your business. On the other hand, if your business offers products or services globally and aims for more website traffic and international awareness, then national SEO is the best choice.


In conclusion, choosing between local SEO and national SEO depends on several factors, such as the type of business, target audience, and budget. It’s vital to optimise your website for search engines to stay competitive in today’s digital world. However, you can make the right choice by analysing your business’s needs, understanding the differences between the two, and choosing the right SEO strategy to take your business to the next level.


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