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Did you know that most companies now have content creation at the top of their marketing priority list? As the ways in which people consume online media change, so must ideas for lead generation ideas.
But do you know how that looks in the current climate? If not, then we can help. Read on as we discuss B2B lead generation ideas.
1. Use PPC
Pay-per-click advertising is still one of the most effective ways to get a return on investment and make leads. The beauty is that you are only ever paying for people who follow the link to your product or service. Thus, they are already interested in what you have to offer.
There are three main methods in which to use PPC ads. The first is with a search network. This means your advertisements will appear when people type in search engines queries.
The second is through display networks. This is when adverts are shown on sites designated by your PPC provider.
Arguably one of the most successful is retargeting. These ads specifically get shown to people who have already visited your website. While they take a little more setting up, they offer a very high return on investment.
2. Create Content
Good content is not as easy to create as many people think. First, you need to target the right keywords. This can be an art in itself, as you need good search volumes but low competition keywords.
After this, it needs to be optimized for readability to keep people on the page. Evergreen content, which is content that has value regardless of time and trends, is the best to aim for.
3. Do a Swap
Swapping something for content is a great way to build up an email list or bank of personal information. All you do is entice customers to provide it by giving something in exchange. This can often be a type of content, such as an informative ebook or podcast.
Your only outlay is creating the content that you want to swap. The better the content, the more likely people are to respond to information you send later down the line.
4. Utilize FOMO
In the days of social media, the fear of missing out (FOMO) is real. You can use this fear to your advantage. People want what they can’t have, or something which they see as rare.
Advertise any limited offers or stock you have. Make sure you provide drive, through a countdown timer or actually writing the real inventory number left. You could also provide notes that show when a product has just been sold or even when items are running out of stock.
5. Optimize Landing Pages
Your business probably has a number of services and products. When people come to your website, do they all land on the same page? Because if they do, then you could be missing out on conversions.
Instead, create individual landing pages for different offers. You can then personalize them to appear to certain demographics in the B2B lead generation funnel. This should incentivize them to make an immediate purchase, instead of trawling through your website to find what they came for.
6. Analyze Website Visitors
By tracking the actions of your website visitors, you can find out what is working and what is not. There are a number of tools that can tell you where people drop off, or what buttons are getting the most clicks.
You can start by looking at the most popular pages. Which ones are getting the most interaction, and why is this? After that, look at pages where people are leaving the site and see what makes them different.
7. Get Backlinks
Backlinks are a link from one website to your own. They act as a recommendation for search engines. The better the website that links back to you, and the more you have, the better your SEO score becomes.
Backlinks will get built naturally, but you can increase them by guest blogging. This is where you write content for another site and get a link back to your own. It also shows you as an expert in your field, adding social proof to the mix.
8. Use Online Reviews
People trust websites more when they have reviews done by real people. You can encourage this by adding one to your site or setting them up on social media. Even the odd bad review, when replied to correctly, can do wonders for your reputation and B2B online lead generation.
Testimonials are also a great way to get peoples trust. Instead of housing them in one area, sprinkle them throughout the site and its pages in small doses. This way, trust will be filtered into your visitors as they move through the website.
9. Use the Right Social Media
Everyone knows the power of social media to bring in B2B lead generation ideas. However, people do not always utilize it correctly and take a scattergun approach. Different platforms have different demographics, and you should start by checking if you are on the ones that have the right audience for you.
After this, pick one or two social media platforms and own them. Unless you have a huge marketing team, you don’t need to be on every platform possible.
10. Invest in Video
Video marketing is becoming more important than ever. In fact, it can be a major player when driving leads to your website. Like any content, it needs to be informative and of value.
Make sure you invest in high production values. This is showing the outward appearance of your company. You don’t want to seem like a DIY outfit.
B2B Lead Generation Ideas
This list of B2B lead generation ideas should be used sparingly. Make sure you perfect some before moving to others. You may find some work better for different industries.
If you need help with online services, RCS Digital should be your first stop. From web design to social media, we have everything you need to make your business a success. Contact us and let us help your business thrive in the digital economy.