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Understanding What SEO Really Is: A Guide to Modern SEO Techniques.
Are you curious to understand more about SEO? Would you like to learn some simple SEO techniques to help your website climb the rankings?
It isn’t easy to own a website nowadays and not hear about search engine optimisation. But what exactly is it?
Well, SEO is the process of increasing the amount of quality organic traffic to your website. As a result, your leads and revenue will increase.
Great, so how do you do it?
There are many tried and tested methods to improve your website’s SEO. Keep reading, and we’ll share some simple techniques you can start implementing right away.
Design an Easy-to-Navigate Website
Even though all websites are different, the best ones all follow a familiar design and structure. This makes them both easy to read and navigate, which is beneficial to the user and search engines.
A search engine needs to be able to understand your website to rank it. So, it’s your duty to make the content as clear and as relevant as possible.
This helps instil trust and ensure you’re website is reputable.
Finally, if you are selling products, make sure no item is more than three clicks from the home page. People want to find things fast, and if they can’t, they’ll click off. This will increase your website’s bounce rate, which will have a negative impact on your search engine optimisation score.
Include Relevant Keywords
Keywords are terms people use to find information via search engines. When somebody searches for something on Google, it crawls billions of websites looking for the exact keywords.
It then ranks them according to how relevant they are to the user.
In order to rank higher, you’ll need to implement some valuable keywords into your content. An easy way to do this is searching for them using Google Keyword Planner. You may have to sign up for Google Ads first, but this is completely free. An alternate keywords research tools we use at RCS Digital Include SE Rankings. This platform is a commercial tool with loads of cool features, including competition research, keyword trends, and ad spend.
Ideally, you want high volume, low competition keywords.
Remember not to spam the content with them but use them naturally. Google now penalises websites that try to cram as many keywords onto a page as possible.
Businesses in highly competitive industries will also need to backlink. These are websites that link back to your website, and if you create quality content, users who visit your website will also share your content onto socials naturally. Backlinks take many forms, from industry-related blogs to directories, so they are definitely not created equal. Companies in competitive industries really should get a pro to help them with these tasks.
At RCS Digital, we highly recommend the client comes up with new content for the site ongoing. We then post this content everywhere, backlink the new page for the focus keyword to improve organic Google results, optimise the page speed, check the onsite SEO, and then post out to directories and newsletters.
Create a Google My Business Page
People are searching for local services all the time. To capitalize on this, you need to create a Google My Business Page to improve your local SEO
You can input all of your company information, including:
- Opening Hours
- Images & Video
Plus, customers can write reviews for you as well. This is a vital step that also helps with conversions because website visitors are researching local companies. Recommendations on Facebook and Google help you get across the line when people are comparing companies. If nothing else in the post interested you, don’t ignore reviews.
The most optimised Google My Business Pages rank towards the top of the search results. If you can outrank your competitors, you should see a major increase in organic traffic.
Ideally, as part of local SEO, you should be monitoring directories. Business owners in competitive industries should not ignore the benefits of listing your company details on 100’s of directories. Google uses this data to verify your business and list you in the results accordingly. This is the area you should get professional help as it vitally important to get this part right. At RCS Digital, we look for industry-related and localised directories to get your website and business listed. We also report on your ranking in Google and keep an eye on your website’s performance to catch any potential issues early.
So, what are you waiting for?
Effective SEO Techniques You Should Know
As you can see, there are simple yet powerful SEO techniques you can implement straight away.
By doing everything we have mentioned, you’ll see an increase in organic traffic over time. Just remember that SEO is an ongoing process that shouldn’t be neglected.
SEO also includes keeping your website in tip-top shape by focusing on website speed, security maintenance and more. Content needs to be added to the website often and then shared with social media and boosted for brand awareness and remarketing. These tips all help in the sales cycle for your potential customers.
Finally, if you would like some help with your SEO strategy, then please get in touch.