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No matter the size of your company, everyone understands the importance of marketing effectively on social media.
Whether your business is a fortune-500 company or a small independent shop, you need to market to build your audience and customer base.
In order to be successful, you will need to acquire the proper data analysis tools to inform your marketing plans and decisions.
Keep reading to learn more about what you need to know about analysis tools in your marketing strategy.
Top Cross-Platform Tools
Being capable of accessing analytics that gives intel across multiple social media outlets all at once, is useful for tracking which of your posts is currently successful.
The following are selected due to their ability to source data from Facebook, Twitter, Snapchat, Linkedin, Pinterest, and more.
Some provide the ability to ‘listen in on conversations, or in other words track mentions and conversations about your brand, products, etc.
Some focus on where engagement peaks and where viewers stop engagement with the brand.
These tools allow you to compile presentation ready, social media analytics reports.
- Sprout Social
- Keyhole
- Awario
- Brandwatch Consumer Research
- Google Analytics
- Social Report
- Rival IQ
- BuzzSumo
- TapInfluence
- Snaplytics
Top Internal Tools
These web tools will enable you to take a closer look at each social media platform individually.
Many social media networks offer analysis tools directly to you. These tools may be somewhat restrictive compared to paid external analysis tools, but they are great to start with.
- Facebook Insights
- Pinterest Analytics
- Twitter Analytics
- Instagram Insights
- Youtube Analytics
Just about every network has its own tool available for your use.
Increasing Activity With Your Posts, Product, or Site
Once you receive the results from these web tools, you may be looking to strengthen your content marketing efforts.
Maybe your social media platforms or website aren’t catching enough people’s eyes for your goals. This means you need to launch a search engine optimisation (SEO) plan.
Many failures come out of not having an SEO plan.
Keyword Research
Core to SEO, keyword research identifies popular words or phrases that people are entering into search engines.
Once you have an idea of what phrases people are interested in, you can write content that generates higher traffic.
Have a read of this great article Mastering SEO For small businesses and startups.
Researching The Competition
Knowing what your competition is using keyword-wise, will further enable you to become more specific with your keyword usage. Seeing what works for others can help you narrow down your tactics for marketing.
Optimizing Your Visuals
According to the Social Science Research Network, 65% of people are visual learners. For marketers, this means it is best to drive your messages through images.
Creating exceptionable graphics for your networks can be a breeze with a few of these recommended tools.
- Canva
- Befunky
- Giphy
- Stencil
- Picmonkey
Take Control and Utilise Analysis Tools
Increasing your foot traffic by using web tools can be as easy as 1, 2, 3!
Make sure to use marketing analysis tools for reports on both cross-platform and internal analytics, and research keywords.
Additionally, there are plenty of benefits of adding visuals, too.
Looking for strategic ways to build effective digital marketing visuals? Check out our blog on creating eye-catching social media graphics today!
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