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social media KPIs

Social Media KPIs Every Business Owner Should Keep a Close Eye On

Social media is great in that it allows us to connect with people all over the world. For those who are curious, there are more than 3.8 billion social media users around the world—that’s nearly half of the world’s total population.

Some of the most popular platforms include Facebook, Twitter, Reddit, Instagram, and Snapchat. If anything, they’ve become important marketing tools for business.

It doesn’t matter whether your business is large or small—it’s a great way to promote your products and amplify your reach.

Wondering what social media KPIs you should keep an eye on? If so, be sure to keep reading—we’ll be taking a look at some of the ones that are worth tracking below.

What are KPIs For Social Media?

KPI stands for key performance indicator. It’s a value that’s used to determine how well a company or business is performing.

As far as social media KPIs go, they’re used to measure the performance of social media campaigns. Ultimately, the goal is to increase reach and impressions across all platforms.

4 Social Media KPIs That You Should Monitor

Want to measure the success of your social marketing plan? Then be sure to keep an eye on these KPIs.

1. Follower Count

Follower count is important because it gives you an idea of how many people you’re reaching. Keep in mind, however, that not all of your followers may be active followers (those who regularly interact with your content).

If necessary, you can always use a tool to identify and remove fake or inactive followers. Your follower count may go down, but chances are, it’ll increase your engagement rate.


Likes are a great way to generate attention. After all, people like associating themselves with popular things.

The more likes your post has, the higher the chance that people will engage with it. Not to mention that it might be featured on certain platforms.


As great as likes are, however, they don’t drive brand loyalty. That is, a person can easily hit the like button and never interact with you again.

Given that, you might want to track shares instead. It gives you a better idea of how many people are willing to recommend you to their friends.


Remember, the whole point of social media is to be social. If your content is interesting and relevant, it will spark conversation among your followers—and that’s what you want.

Don’t feel bad if some of the comments are critical. If anything, it’ll help you improve your marketing.

Making the Most of Social Media For Your Business

And there we have it—four social media KPIs that you should monitor and track. It might take some work, especially at the beginning, but it’ll be worth it in the end.

Need some help with your social media marketing campaign? Feel free to contact us for more information!

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