Social Media Marketing And Your Business: The 9 Key Benefits
What if you already had the tools you need to transform your business marketing?
You don’t need an expensive bit of software or hardware to improve your marketing. Instead, you need to embrace social media.
Social media marketing helps businesses of any size grow to their full potential. Want to know how social media can help your own business? Keep reading to discover the answer!
1. Quick Communication
Want to hear a paradox about most consumers? They want to reach out to different businesses, but they hate to make phone calls.
This is where social media comes in. When you have an official social media presence, it’s a snap for customers to send you some kind of direct message.
It’s convenient for customers and also helps your company respond to concerns right away. In this way, social media also enhances your customer support.
2. Finger On the Pulse
A good business must always focus on the future. It’s not enough to just know what has worked before. Instead, your business must know what is hot and trending in the here and now.
Social media lets you do this in a variety of ways. For example, you can run analytics on what customers are saying on your social media pages and beyond. Alternately, you can just pay attention to trending hashtags, viral memes, and so on.
It’s not always easy, but social media lets you keep your finger on the pulse of the modern consumer. This helps you adapt your product and services before you become yesterday’s news.
3. Major Reach
Still need a reason to embrace social media marketing? Here’s an easy one: huge segments of your customers are on social media.
For example, a whopping 68% of U.S. adults use Facebook. By creating a Facebook page and using their built-in marketing tools (more on this later), you can potentially reach a huge chunk of interested consumers.
Don’t forget how easy cross-promotion is with social media. You can use much of the content you create for Facebook on platforms like Twitter and Instagram. In this way, you increase your reach without spending much more time or money.
4. Positive Word-of-Mouth
How do you discover new things on social media? Chances are that you find posts that your friends have liked and shared.
And that’s exactly why your business needs social media marketing. When done right, it creates a loyal community of followers who are likely to like, comment on, and share your various posts.
When they do this, it increases your visibility. Specifically, it turns each passionate fan into a brand ambassador for your company. And their positive word-of-mouth marketing is more powerful than any direct advertising you could ever pay for.
5. Scope Out the Competition
Chances are that your competition is already on social media. That brings us to the next important aspect of social marketing: spying on your competitors!
The ads and posts that your competition is making are a great way to learn what they are doing. What are they advertising, and what kinds of posts are they making? Understanding this means that you won’t be taken by surprise by your closest competitors.
On top of that, you can learn a lot about social marketing from other businesses. Don’t get jealous when they have an effective social strategy: find a way to use it for your own products and services!
6. Loyalty and Community
Over time, your social media presence will develop a very loyal audience. There are several different reasons for this.
We’ve already touched on the first reason: better customer service. Being able to immediately and directly address consumer concerns helps to build loyalty to you and your business.
The second reason is customer insight. Through their posts, likes, and comments, you get a better idea of what your customers really want. When you cater to those desires, it makes your core social media audience feel seen and valued.
Finally, the most difficult benefit: learning what your customers hate. Through online feedback (which is typically blunt and honest), you can learn from your mistakes and improve your products. Such improvements validate concerned critics and further builds loyalty.
7. Improved Website Traffic
It’s a rookie mistake to imagine your social media in a vacuum by itself. Instead, you should think of it as a vital part of your entire marketing structure.
For example, your posts are a natural place to link back to your website. This helps you showcase particular products, helpful blog posts, and engaging videos.
Such content is useful and relevant to your audience. And by increasing website traffic, you can boost sales and even give your SEO strategy a helping hand.
8. Better Positioning
Earlier, we touched on the fact that most of your competitors are on social media. But here’s an interesting question: what about the ones who aren’t?
Having any kind of social media presence at all gives you better positioning than competitors who have nothing. And having an active and thriving social media presence will still give you an edge over competition that barely ever posts anything.
Ultimately, good marketing comes down to visibility. With this superior position, more people will see your company and turn to your business as a solution to their problems.
9. Different Services Available
Another reason to use social media marketing is simple: social media platforms make it very easy to do.
For example, Facebook makes it easy to create and share paid online advertisements. And you can choose the demographics and reach of those ads and then follow up on their effectiveness with intuitive analytics tools.
Obviously, paid advertisements cost more than making free posts. But they help to put your best advertisements in front of your key demographic, which increases sales and boosts your bottom line.
Social Media Marketing: What Comes Next
Now you know how effective social media marketing can be. But do you know who can take your social media into the stratosphere?
We specialize in SEO, Adwords, social media marketing, and much more. To see what we can do to make your social strategy dreams into a reality, contact us today.