The Future of PPC: 4 Trends in Advertising You Need to Know
Are you planning your online marketing campaigns for this year? With so many new trends and disruptive technologies on the horizon, digital marketing is changing more rapidly than ever.
What is your PPC strategy for this year? What worked last year might not cut it today. Check out these must-know trends in advertising so you can make the necessary adjustments to your PPC strategy for 2020.
Perhaps the biggest disruption in PPC advertising for 2020 will be automation. Through the emerging tech of machine learning, marketers will be able to automate many ad-related tasks on big platforms such as Google Ads.
According to experts, automation will dominate several markets in the coming years, and anything digital-related will be severely affected. Labour-intensive tasks such as crafting tailored ads for specific demographics might all be automated sooner than we expect.
2. Rich Content and Video Ads
According to Cisco, more than 80 percent of all business and consumer internet traffic will come from videos by 2022. With the rise of content marketing in the previous years, and the popularity of smart devices, video ads are expected to soar in 2020 and beyond.
What’s even more interesting is the interaction of machine learning and video ads. Google now offers automated systems that create short bumper ads from YouTube videos. These automated bumper ads perform just as well as their man-made equivalents.
3. Leveraging Big Data to Target Audiences Instead of Keywords
Marketing is shifting to a more targeted approach. The ubiquity of big data is behind this shift, and it will transform the way we create digital ads. By targeting audiences instead of keywords, marketers will be able to communicate their message more efficiently to those who are most likely to respond.
Modern consumers are resistant to direct advertisements thanks to the enormous volume of TV ads of yesteryear. Today, the focus is on quality and better targeting. By offering value instead of just marketing messages, modern ads will be more sharable through social media as well.
4. eCommerce Advertising
Led by Amazon’s outstanding success, eCommerce brands are now leveraging the power of advertising through eCommerce platforms such as Amazon. With hundreds of millions of online shoppers, brands who understand eCommerce advertising will dominate their verticals in the coming years.
Google Shopping Ads and similar services allow marketers to target highly qualified prospects with tailored ads. This targeted approach promises to break through the 3 percent conversion rate barrier in 2020.
Leverage the Latest Trends in Advertising
Now that you know the latest trends in advertising you can keep your business ahead of the game. Here at RCS Digital, we embrace change and help our clients grow by utilising emerging technologies. Even though alot of the old techiques still work, it might be worth while testing some alternatives and staying one step ahead of your competition.
As an accomplished internet marketing agency, we specialise in SEM, SEO, PPC, social media, email marketing, online reputation management, and virtually every other digital marketing tool. Contact us to leverage the full power of digital marketing today!