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The Future of PPC: 4 Trends in Advertising You Need to Know

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Digital marketing is changing more rapidly than ever, so it’s never been a better time to be in the industry. The old ways of doing things are being thrown out with new trends emerging daily. Some companies have even started using strategies from social media sites like Facebook or Twitter while running their ads on Google! It can seem daunting but don’t worry because we’ve got your back when you need help navigating through all these changes – just check our blog here for some insights into what they mean right away.

1. PPC AI, Machine Learning, and Automation

Perhaps the biggest disruption in PPC advertising for 2022 will be automation. Through the emerging tech of machine learning, marketers will be able to automate many ad-related tasks on significant platforms such as Google Ads.

According to experts, automation will dominate several markets in the coming years, and anything digital-related will be severely affected. Labour-intensive tasks such as crafting tailored ads for specific demographics might all be automated sooner than we expect.

2. Rich Content and Video Ads

According to Cisco, more than 80 per cent of all business and consumer internet traffic will come from videos by 2022. With the rise of content marketing in the previous years and the popularity of smart devices, video ads are expected to soar in 2020 and beyond.

What’s even more interesting is the interaction between machine learning and video ads. Google now offers automated systems that create short bumper ads from YouTube videos. These automated bumper ads perform just as well as their man-made equivalents.

3. Leveraging Big Data to Target Audiences Instead of Keywords

Marketing is shifting to a more targeted approach. The ubiquity of big data is behind this shift, and it will transform how we create digital ads. By targeting audiences instead of keywords, marketers can communicate their message more efficiently to those most likely to respond.

Modern consumers are resistant to direct advertisements thanks to yesteryear’s enormous volume of TV ads. Today, the focus is on quality and better targeting. By offering value instead of just marketing messages, modern ads will be more sharable through social media.

4. eCommerce Advertising

Led by Amazon’s outstanding success, eCommerce brands are now leveraging the power of advertising through eCommerce platforms such as Amazon. With hundreds of millions of online shoppers, brands who understand eCommerce advertising will dominate their verticals in the coming years.

Google Shopping Ads and similar services allow marketers to target highly qualified prospects with tailored ads. This targeted approach promises to break through the 3 per cent conversion rate barrier in 2020.

Leverage the Latest Trends in Advertising

Now that you know the latest trends in advertising, you can keep your business ahead of the game. At RCS Digital, we embrace change and help our clients grow by utilising emerging technologies. Even though a lot of the old techniques still work, testing some alternatives might be worthwhile and staying one step ahead of your competition.

As an accomplished internet marketing agency, we specialise in SEM, SEO, PPC, social media, email marketing, online reputation management, and virtually every digital marketing tool. Contact us to leverage the full power of digital marketing today!

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