Did you know that the best way to create shareable content is by offering value, grabbing people’s attention, and sharing personal and human stories that connect with people’s emotions?
Even though most business owners understand the importance of creating shareable content, they still struggle to know how to implement the right strategies. Fortunately, it’s possible to quickly and easily create shareable content by making use of the right tricks and by developing an effective content strategy.
To help you out, we’ve written a guide. Keep reading and we’ll tell you everything that you need to know.
What Is Content Creation?
Content creation starts with coming up with topic ideas that will be of interest to your ideal customers. You can then begin developing written and visual content that’s inspired by these ideas.
It’s also important to make it easy for people to access this content. You can do this by writing blog posts, producing videos, and designing infographics.
Content creation is one of the most effective inbound marketing practices. Those who prioritize content creation within their digital marketing strategy are more likely to meaningfully connect with their ideal customers.
Your goal should be to offer useful information which will motivate people to visit your website.
Different Kinds of Shareable Content You Can Create
There are many different kinds of content you can create that have the potential to go viral. Here are some of the most popular and effective ways to get started.
Publish Blog Posts
You can publish blog posts that teach people new skills and strategies. The most effective blog posts also inspire readers to think or act in new ways.
If you want to increase the likelihood that people will share your blog posts, there are several different techniques you can make use of. You can start by making sure that you’re writing about subjects that members of your ideal audience are interested in hearing about.
For example, if you run a business that manufactures non-toxic cleaning supplies, you should consider writing blog posts that discuss the dangers of using toxic chemicals to clean your home.
Create a Podcast
Podcasting is quickly becoming one of the most popular marketing techniques. Podcasts are a great content marketing tool because they give business owners a chance to go in-depth to explore topics related to their products and services.
There are many exciting ways to create shareable content if you have a podcast. Every time you produce a new episode, you can also focus on breaking it down into smaller shareable clips.
You can do this by creating audiograms. These are short visual clips that you can take from longer episodes. They should contain the most memorable and interesting moments.
By posting podcast audiograms on social media networks such as Facebook and Instagram, you’ll spread the word about your podcast. You can then create ads within your podcast to promote your business.
It’s also helpful to include a call to action within each episode that encourages listeners to share your podcast with their friends.
Create Engaging Videos
There are various ways to create shareable social media videos. If you are interested in creating longer-form videos, you could start a YouTube channel. At the end of each video, you can ask users to like your channel and share your videos.
But the best way to create sharable videos is by creating short-form content and sharing it on platforms such as TikTok, Instagram, and Facebook.
Creating Digital Marketing Strategies by Making Use of Shareable Content
To get started with designing a digital marketing strategy for creating shareable content, there are several key steps that you need to follow. Here are the most important things to be aware of.
Define Your Content Goals
To identify your content goals, you’ll first need to know what your company goals are. If your company goal is to generate more leads, you’ll probably want to create a shareable content goal of increasing traffic to your website.
Design a Buyer Persona
It’s important for you to know what kinds of people you want to reach if you want to create a shareable content strategy. You’ll also need to have an idea of what platforms your ideal customers are most likely to be active on.
Your goal should be to make those who view your content feel as if you were speaking directly to them.
To create a buyer persona, you’re going to need to do plenty of research. One great way to do this is by surveying your current customers to find out what kinds of content they are most interested in viewing. You can also ask them which social media platforms they are most active on.
Audit Your Content
The people who are most successful at content marketing make a point of frequently auditing their content. This involves assessing the work you’ve already done so that you understand what has been working and what hasn’t. It’s also a good idea to research current marketing trends.
Once you know what types of content you’ve published have been the most popular, you should make a plan for creating similar content in the future. This will increase the likelihood that people will want to share it.
Create a Content Strategy for Publishing Sharable Content Today
If you’ve been trying to figure out how to create a content strategy for your business, it’s important to make a priority of designing sharable content. The best way to do this is by creating plenty of videos and publishing engaging blog posts. You should also consider starting a podcast.
If you want to start creating content that goes viral, you should consider hiring a professional marketing service to help you out. Contact us today and we’ll help you design a shareable content strategy.