You’ve created a brand and you’re ready to make a splash on Instagram.
If you’re new to the platform, building a presence from scratch can feel daunting. What types of posts will perform well? How can you reach the right audience and gain new followers?
Luckily, there are many simple ways to boost your engagement and leverage your brand online. In this article, we’ll discuss nine tricks you can use to increase Instagram followers in 2021.
1. Develop a Posting Schedule
Consistency is key for developing a successful Instagram platform. Once you’ve chosen the type of content you want to post, it’s then time to determine when to post it. Start by posting content in the morning, afternoon, and evening to see which times drive the most results.
2. Lengthen Your Captions
Add lengthier captions to connect with followers on a deeper level. Use image captions to discuss your business goals, your brand’s values, and any other neat projects you’re currently working on. Encourage user commenting to inspire deeper interactions with your brand.
3. Use Hashtags
Hashtags are crucial for helping new followers find your content. Start by exploring the following options:
Create a company-branded hashtag that you can use under each of your Instagram posts. This is a key way to build a distinguishable brand on social media.
Incorporate hashtags that are popular in your brand’s industry. Research trending hashtags and craft relevant posts.
Say you’re attending a conference or hosting an event. Why not promote it? Include event-focused hashtags as another way to increase Instagram followers.
4. Try Videos
Consider incorporating Instagram Live videos into your strategy to reach followers in real-time. You can also post short videos on Instagram Reels, which is a more permanent way for users to view your video content.
5. Connect With Micro-influencers
Micro-influencers will promote your brand to their own audience for a fee or alternative agreement. This is an excellent avenue to explore as you aim to attract followers and connect with other platforms in your niche.
6. Choose the Right Filter
As simple as it sounds, the filters you choose for your photos have an impact on your brand’s overall appeal. Before you randomly start applying filters, evaluate each of the available filter options first. Keep your filters consistent for a clean, classy aesthetic.
7. Follow Local Accounts
If you’re operating a local business, prioritize making connections with other businesses in your area. Follow local shops, eateries, and services to gain new relationships and attract followers in the same geographical location.
8. Create a Clear Bio
Your Instagram bio is the first thing new users will see once they land on your page. Create a bio that clearly states who you are and what your brand stands for. Your bio is also a prime place to include a link to your website.
9. Hire an Expert
When in doubt, hire a digital marketing agency that specializes in social media marketing. They will use their skills to create an Instagram strategy that attracts new followers and represents your brand values. A skilled team will also track your performance metrics to identify areas of improvement.
Increase Instagram Followers Today
Even if you’re starting from scratch, building an Instagram presence is doable. The key to getting started is to assess your goals and map out a strategy. Determine the type of content you’d like to post and follow simple tricks to increase Instagram followers fast.
Here at RCS Digital, we specialize in Instagram marketing for your business. If you’re interested in learning more, contact us to schedule a free call. We’re looking forward to hearing from you!