Website Speed: For a fast website, you need several setups done well initially. Quality localised hosting, website code optimisation, image size optimisation, caching, file compression and more.
Maintenance & Security: You need to protect your online customer’s personal data as best you can. By keeping your website software up to date you are doing just that. Also, run virus scanners and have a backup plan if things go bad from a hack. Websites get hacked all the time so you need a plan. Google also scans your site and will drop the site if it finds Malware inserted by a hacker.
Keyword Research & Tracking: Research is vital in the page building phase. Writing content that people don’t search for is a waste of time. Research, write and then track those keyword phrases and topics ongoing is the key to keeping your business on top in organic search.