Understanding the basic skills required for WordPress and search engine optimisation can only help your business. We will go over your website in detail and teach you the basics, content strategy ideas, image optimisation, test your site, and more.
There is no one size fits all strategy for websites and digital marketing as every industry has a different level of competition. There are so many pitfalls that can easily waste your precious marketing dollars if you are not sure precisely what you need or how to do it effectively. That’s our job! By booking a strategy call with an expert, you will have a clearer understanding of how to move forward. Allow us to customise a strategy that will work for your business and level of competition.
Please note: This is a basic foundation course that will most help you better understand WordPress and SEO. However, businesses in very competitive industries may require more than just onsite improvements. Once we meet to discuss and audit your business in the initial consultation, we can then discuss further steps if required.
You will learn how to find your way around the WordPress dashboard and how to add new pages and posts including adding them to the menu structure. We will also show you how to structure your blog pages (posts) & categories and share them out on social media once complete. Screenshot video capture videos will also be made available to use as a reference to what you have learnt later.
Finding keywords searched for on Google and how competitive they are is one of the biggest factors to success. Voice search is also on the rise, and we will show you how to stay on top of the game and track your success.
One of the biggest mistakes with search engine optimisation is not understanding images and how they affect rankings. We will show you the basics and how to improve your website load speed and performance with optimised images.
Track your main keywords and your competition search results ongoing will help you stay on top of the game and catch any potential issues early. We can also set up conversion tracking and reporting on how individual website pages are working ongoing. Staying ahead of the game and watching what is going on is so important for future success. We will show you ways to keep on top of the game!
First, we will audit your website to check on any technical or structural issues that could be affecting your website’s rankings in Google.
Research is a critical step in the success of a business website. Why? Because there is no point ranking for a keyword or phrase that nobody is searching for. We find this information out upfront.
We will show you how to use the correct structure on your web pages from content ideas to image optimisation and layout. Firstly we will run an audit to see overall performance issues and then look at ways to prevent future problems.
Getting an enquiry and understanding where it came from is so important for future planning of marketing spend. We will show you a simple approach so you can start putting your money into the platforms that actually get results!
Get the answers with a Free Website Performance & Digital Marketing Audit
50 best practise tips including technical and do it yourself SEO.
Not sure how to take your business to another level, wasting money on platforms that aren’t converting or simply have to know idea how to make things work. That’s where we come in.
Rob has been coaching businesses in Digital Marketing, SEO and Websites since 2006.
His company RCS Digital Pty Ltd will help you across so many areas including web & social, graphic design, video production, branding, content creation and more. First, step you need a strategy and that’s where we come in.
Learn more about your business first by engaging us for an initial call and business audit.
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